How to connect Google Ads to Google Analytics

Connecting Google Ads to Google Analytics

Lesson Details:
March 19, 2020

Video Transcription: In this video we're going to connect Google Ads to Google Analytics this video is brought to you by Appy Pie Academy if you go to tools and then under setup you will say go to a linked account you'll find Google Analytics right here and you'll find the website that you're linking for me it's that one link yep and Saves there you go perfect so now your website is linked if you do not have a Google Analytics the account you can set one up by going to slash analytics this is what it looks like you can sign in to analytics if you already have any kind of a Google account because you actually do have a Google account because you're using the ads you can sign in to Google Analytics with the same email and then add your website once you add your website then if you didn't have a website to connect then you will be able to connect your website and then it's gonna give you data for how your ads are performing on which pages things like this in all cases it's good to add Google Analytics to your website but in our case we just added Google Ads to analytics this is my Google Analytics for example and you see under acquisition you have this Google Ads tab and obviously we just connected it so I'm not gonna have anything here but after some data is collected over time you'll be able to see data about how these people came to your site how they behave in your site and you'll be able to get a lot of metrics about the use the engagement and in how people are using your site after they come from the ads.

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