The secret of Headlines

Lesson Details:

This course is brought to you by AppyPie as part of our Academy series.in this video, we're gonna introduce headlines and headlines are extremely important like I mentioned in the introduction headlines are more important than the body copy and that's because if your reader isn't captivated by your headline then they're gonna skip your copy all together and they're not even gonna read your copy so the purpose of a headline is to grab your readers attention and then to get that reader to read the first sentence of your copy that's it so your headline has a very specific purpose but it's also very important and on average five times as many people read the headline than read the body copy and that's why it's so important to spend a lot of time making sure your headline is effective so what makes a good headline a good headline has a benefit that is clearly communicated to the reader and this headline makes the reader interested so that they want to learn more but what's also really important about a good headline is after clicking the headline you don't want the reader to feel tricked endear reading your copy so this happens a lot of times where a headline promises a lot of really great things that make someone want to click on it but when they click on it they don't get those great things in the copy and the reader will feel.