The Purple Cow by Seth Godin

Lesson Details:

Video Transcription: In this video I wanna introduce you to another book that's recommended reading for almost all entrepreneurs and this is the purple cow by Seth Godin let me tell you a little bit about this book and why it's a revolutionary well the premise is really simple if you stand out and be remarkable you will be noticed and remembered that's tremendous branding and you want to stand out in front of a crowd it's a simple concept but it's widely under utilized because it's hard enough to create a business that's same old business like everybody else if you have a cleaning business a plumbing business well it's hard enough to run that business regularly so a lot of people don't get the chance to think outside the box but if you can ideally stand out and plan ahead for how you can stand out that is gonna get you immediately more attention this is a relatively simple concept and you might ask well okay I got it well how do I stand out so I'll give you a couple of examples so even if you think that you're in a business where it's not possible to stand out for example I saw a plumber example where there was a plumber which was making the news all kinds of news and there was a woman who was really breaking the mold like usually you think a plumbing business okay it's for man right but there was this female plumber and she was really changing the face of that industry and she made all kinds of news made it to the front page of Yahoo front-page of all kinds of new sites got millions and millions of people to notice her and guess what probably in her city she's probably the number one plumber right now because everybody knows her and we don't know if she's a good plumber or a bad plumber but certainly everybody knows about her and I'll give you an example also of my own experience and I talked about this experience all the time where I used to have this like regular hiking groups and nobody would come to my hikes when I was kid schedule like regular hikes like boring regular hikes some people like a handful of people might come but it wouldn't be exciting and then the same hike which was along like the San Francisco coastline where there was like shipwreck beneath the waves I named it like the shipwreck can't hike or something like that so it sounded cooler misty in unique and the Sunday paper picked it up and even without me requesting it publish that and like 200 people came and the only difference was that it stood out with the title that's the power of this principle now did I come up with the shipwreck hike right away no it took me like a month of like banging my head against the wall and trying to understand how can I stand out but once I hit once it hit me like bang I got this idea how to stand out in a cool way that became an like an engine of promotion an engine of growth almost and I was always able to get a lot of attendance for for that hike and I kept on repeating that hike because it was so popular and sounded so cool and it helped me build my audience that made all the difference in that particular hiking little business so you see it's a really powerful concept don't expect to get great ideas immediately but as long as you keep this in the back of your head this is a really powerful concept which will make a big difference for your business.