Flier marketing (effective for local businesses or events)

Lesson Details:

Video Transcription: In this video let's talk about flyer marketing and especially when it's useful it's usually for local businesses this video is brought to you by Appy Pie Academy especially local businesses that serve a neighborhood or a local area not like a ten mile radius or it's sometimes helpful for events those are those are the two situations and usually it's good if the service is something that everyone can use or there's a very specific audience in that in which case we'll know who to give the fires to and the other case is if you have a local business or event and you have some kind of a great thing happening like a great promotion maybe for a business then of course that makes for a great headline and gives people extra incentive to act on your flyer and what you have to do is make sure to match the audience with the technique for giving out the flyer because misgiven Flyers like fires given the people who don't actually care about what the Flyers about that cost you money not only do you have to print the fires but you also have to have somebody that you pay and hand out the Flyers or you personally hand out the Flyers you don't want to let that go to waste so you want to make sure that the technique you use is accurate and I'm gonna go over the kinks in a second and you want what you want to do with the fires is measure effectiveness sometimes having a coupon code on the fire like a discount code will ensure that when people use that code you'll know oh that came from the flyer like a unique coupon code and some people even have a unique phone number or even a unique unique URL to visit but sometimes you just want to have the homepage of your website on the fire so maybe the unique URL is not for everybody but certainly you can have a discount coupon code or even get a phone number that if you know that phone number is called it can only have come from the fire because that's the father because the fires are the only place that lists that phone number so let's talk about the five ways to hand out the fires and which ones to use when of course you can put them on windshields of cars especially if two situations if you have a business that does any kind of car repair and you see that some cars maybe need bodywork or paintwork or anything else put it put it on those cars or it common after events for people who park near the event if you have our similar event that's coming up you want to put your event promotion Flyers on the cars that are parked near current events of course every local neighborhood has coffee shops bulletin boards where you can post your flyers about your business so one day which you would do is just take out like a day or half a day and walk around your neighborhood and see which businesses have fires that they have either on their own bulletin boards or did they post somewhere in some other way and then you would ask them do you mind if I post my flyer there too so that so that people pick it up and you want to leave them a handful of fliers and every once in a while check back that they still have your Flyers left the next thing is a window dispenser if you don't know what that is I'm going to show you this is a flier dispenser on Amazon and you see how it would work basically you can leave it outside anywhere you want outside your way outside your business during closing hours that people can just actually pick it up it's open to for people to take if they're interested they can take the Flyers so wherever you can leave that outside your home outside your business if you have a physical location you just leave that flyer holder and they kind of just stick on the window or something like that the other strategy is of course a very common one that I think all of us have experienced is where people put fires in our mailboxes or under our doors or something like that and you can do that if you have some ubiquitous service because you don't know who is living there right unless you're targeting somebody for like home repair or something like that that everybody needs or lawn care services but if you have a more general business than maybe like a restaurant that's a good opportunity for fliers but make sure that your fire can be used by a wide range of people because if not then you're gonna have a lot of misses and then it's gonna of course result in higher cost to acquire clients and of course the most common way to hand out fires is literally on the street and that also has a high miss rate unless you give out something light restaurant fires during lunchtime or something like that but in other cases it's not that easy to make it profitable because you're gonna have a lot of misses some people will take your flyers but they won't act on it so let's talk about how to write and design your flyers to get people to act on the flyer the first thing about your flyer is the headline the headline should contain very clear big text with your businesses and what the current promotion is and that promotion you have to make it compelling and exciting if the promotion is not compelling like 5% discount boring that's almost nothing but if it's a big discount or something free or some something cool then people will more readily act on that flyer people would save that flyer that it wouldn't throw it away so the headline is one of the most important things then of course under the headline and smaller text you want to add like three bullet points about with additional benefits about your business about your credibility what you do it all has to be succinct tight not too much text you don't want to make a text heavy flyer because then people just won't read and so it has to be clear to on point writing also of course you want to have your address and phone number or the best way to contact you very clearly visible and in the background very important you want to use an inspirational great image by great I mean it has to be clear high definition high resolution and really inspirational so that it can help people imagine how great their experience will be after they get your service or product and you can get it all designed on vistaprint.com or fiber comm vistaprint has pre created designs for you that you can sort of add it a little bit and fiverr.com is where freelancers can help you create custom designs but you might not need that because Vistaprint can get you enough and also vistaprint will give you your first order for free I don't know if they still will have that when you watch this video but they do now so you can even get your batch of first flyers for free so that's flyer marketing and now you know if it will work for your business and how to do it well.