Video Transcription: Hey there let's talk about
sales copywriting um it's kind of an underappreciated underrated under talked about field this the video was brought to you by Appy Pie Academy but it was so important and I
found out just how important it is literally with money that I'm making right
because before I really focused on it I was making mediocre sales I wasn't sure
how to create sales pages I wasn't sure how to write text before you know the
Buy button right I just didn't know and I was all over the place but once I
became good at sales copywriting it just streamlined how I write and how I position
my sales page is my product and it helped me like raise sales sometimes many
fold right that's hundreds of per cent sometimes just with sales copywriting so
let me explain what it is and by the way I you know I'm good at marketing I'm a
tech guy this is one of my like latest things that I've tacked on to my skills
so I'm still in the process of becoming better myself so this tutorial is in no
way a replacement you know it's no way a complete guide but at the same time
you will get quite a bit if you've never you know you may have heard of
copywriting like you might hire a blogger or something this isn't that this is
sales copywriting where you write specifically for writing sales copy writing
sales for how either how you could have present the product or how you're gonna
write a sales page when people come to your product you know how you're gonna
write the description so that it gets the person to buy instead of to go away
ok so that's what we're gonna talk about obviously it's an extremely important topic
because we can focus on it on all kinds of marketing strategies right SEO social
media word of mouth referrals blah blah blah but but but but but that's only to
get people to come to our page right so they got here but they just got here we
need to still make them buy right so there's a whole huge second piece of that
puzzle and we have to in sales copywriting every Mac marketer they must
master this right because you're gonna be working so hard to bring customers to
your page you don't want to lose them you really don't want to lose them right
you want to convert an as high percentage of them as possible okay so we got to
convince them that our product is the best how do we do that you've got to
paint a picture of you know in general of how this person's life is today
compared to how this person's life is going to be when they get your product
okay so you know let's talk about my course on you know that marketing course
on how to reach a million people right well again if you're struggling with
getting traffic and here I am saying here's the course on how to get a million
people I'm certain that is you know a before and after that's amazing right
if you talk about you know when people sell you weight loss products they have
the before and after pictures you want to be many people probably have
imperfect bodies and they want to have a perfect body and they can see before
and after now you know that kind of weight loss before and after it's been
played out so many times it's not effective anymore but think about when when
you early on when that thing was just kind of beginning to be used how
effective it must have been right, of course, people can see it so you always
want to build metaphors you want to get people to picture it that's sort of
high level okay see make them and feel and understand and picture how their
life will be better when you write copy you always want to write the like say
the word you write it's you you're addressing it to the individual you you
your life will be better you will get more traffic you will learn SEO you'll
save because you won't have to hire a marketing consultant right you know these
are examples that I just mentioned for my course on how to reach a million people
with your marketing right and then you know you always want to also address
because the person coming in they're thinking what's in it for me what do I get
right that's their main question and you want to address that you're gonna get you're
gonna learn how to promote your business on your own and reach really wonderful
scale right so it's clear that's what people are gonna get you to want to describe
different benefits sometimes people describe features right like the feature is
or you will get like ten hours of content and by the way, I do mention that for an example I do mention features actually maybe it's one of my mistakes but
because of my in my description of the course, I do mention some features like
ten hours of content hundred lectures but the truth is usually described
benefits that benefits are you will get a million people exposure to a million
people that the goal of the course that's the promise of the course that you
will learn professional SEO techniques you will learn professionally advanced
social marketing social media marketing techniques and you will become a really
good marketer and you'll be able to promote and grow your business right that
should be the promise of the course that's what the person ultimately wants right
because when they grow their business they know they're gonna make money and
that's why I did here in the first place right not to get ten hours of content
or not to get 100 lectures they're here to learn how to get exposure how to
grow their business how to make money how to be successful, okay okay so that's
the picture you want to think to describe the benefits benefits benefits benefits
right none features benefits huge okay so also you want to kind of break up
your course your description if it's a written description into small
paragraphs because sometimes having a big block of text is kind of daunting to
read for people and people skip it or they stop reading entirely so you want to
have you could have many paragraphs but as long as they're broken up into you
know only two to three to four sentences no more than that for each paragraph
so you want to have like it should be readable it should be easy for people to
read the text obviously and then there are some powerful words you can use and
I'm just gonna read you some of them here.
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