Video Transcription: Guys I wanna explain to you
the power of having very bright or attractive thumbnail for your product this
video is brought to you by Appy Pie Academy and your product can be anything
online it can be mobile apps can be books can be products on Amazon that are
not books can be almost you know anything on eBay maybe even thumbnails on
YouTube okay and I'll show you the benefit of it because there are certain
colours that get a higher click-through rate and if you get a higher
click-through rate then guess what people who buy more of your products and not
your competitors that's what you want okay and I'll show you a case study on my
mobile apps I used to have a logo like this Bright you see this B is grey it's
not the worst logo um and I'm appreciative of the person who made it but but
it's not the best logo by any means right and this logo actually did well
I did well with this logo but later I changed this logo to logo for my apps
which our business plan so we can take a look at my logo which is this the bright
orange and in fact look at my other logos you can see that I have even the
brighter red right and so what I like is bright orange bright blue and bright
red and you know and you can get deeper into human psychology on in this
topic because you know men and women react differently to different colours men
and women react differently even to the letters on it right so and different
even graphics react differently nevertheless to keep things simple bright
colours and the case that he was that when I had this logo made and me
changed this logo and I took out this logo right this logo is still here but
the important thing is that the logo stands out not here but in search because
if I search the App Store and if I switch for something like a business plan
which is what might happen about then I don't know how it feels to you but
certainly, these stand out more than you know these are this one two and three
are mine and then they stand out more than a bunch of others yeah the letters
are big enough to read and the colours are there's enough colour density and
things like that so it stands out and this is what you want to do so when I
change this logo to the colour that it is and this kind of block red colour it increased
my downloads but I didn't believe it but by 15% and because I increased my
downloads by 15% that burst help my apps rank better in searches naturally and
because of that, I got an extra kind of boost in searches long term so
actually it was a long term more than 15% so I was amazed in soos ever
since then I started you know and you can get really deep into this there's a lot of thick you know neurology like you know brain research into how we react
to colours but if you want to keep it simple and practical bright orange bright
red bright blue and so you can see this book I still need to get a cover made
this is a cover that's like a standard cover from Amazon but you can see this the book I kind of went for bright blue I don't know if we do the trick because
maybe the blue is a little too light but that's at least what I was aiming for
and let's see you know if you switch for business ideas does it stand outright
so these guys are bright this they do this bright red I don't know you tell me does
it turns out well that was my goal but I don't know anyway so that's what I do
and sometimes what the logo does with these bright colours do if they are made
correctly and if they do the trick that they are meant to do what it does is it
increases the click-through rate of you know whatever the results are like one
two-three but if my product gets a higher click-through than other products not
only will I make more sales that's a given but the more important thing is an Amazon
or whatever platform you're on it will start to thinking like hey people like
this product which is having a higher conversion rate and it will start to rake
it higher you see that so the logo not to log the logo the thumbnail you use it
actually helps to rank you higher long term so investing in a bright beautiful
design the cover it's one of the best investments you can do if the kind of the product you have if it's a book if it's an app it's even a YouTube if people
want to take a look at YouTube you know if you know it's business plan app or
something like that right and you can see which one stand out it's my
thumbnails because I use a lot of blue rights so I have blue and then they stand
out and then get a higher click-through rate than other guys right you can
notice, by the way, this is my video right this is my video look the colours are
planned this is my video right you can see the channel is mine it's the same
channel but you can see that the blue stands out so much more it's like a
block of bright blue and I don't use AB accident that exists for a reason
because all of this help to increase the click-through rate and then the
search engines think oh users prefer this thing they're clicking it with more
and it brings that item higher so having a beautiful bright logo or thumbnail
that stands out in search of priceless.
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