Growth Hacking Example 8 - INSTAGRAM

Lesson Details:

This course is brought to you by Appy Pie as part of our Academy series in April 2012 along with 13 employees Instagram was sold to Facebook for 1 billion dollars in cash and stock according to Bloomberg market research analysis Instagram is now worth hundred billion dollars that is almost a hundred times of the worth what Facebook has bought and they have multiplied hundred times in just in the matter of six six seven years originally it was created by Kevin and Mike who are the initial founders of an app called bourbon bourbon as a not in whiskey but it's B you are B in and only their focus was on to build an app which focus on on photos they had many features initially but they chucked out all of those features because it didn't work for them and left everything but photos it was renamed to Instagram and now Instagram is number one photo app in the market as we know we all know and love Instagram we use Instagram or a lot and this is the story of Instagram how it started now in the next video I will be talking about the growth hacks what went and what really the focus was on but I said the only focus they were focusing on building an app for photos okay so this is a little infographic about how he says them started so you can learn you can read all through that so Kevin started he was a it was Marketing and then he started coding at night after work and then he built a prototype called bourbon give it to friends met investors and quickly he got $500,000 in funding as well now during the stages they were pretty challenges as in obviously he was working alone and then he found Mike down the line who became a co-founder initially it was only launched on Apple I store not on Android I think it took about almost two years for them to actually get on Android and on the day of the launch on Android there was a huge huge downloads for Instagram because people were eagerly waiting who are using Android devices to be launched in the Android Google Play Store okay so let's get into the next video I will discuss how it started and what were the the main growth hacking techniques they have followed during the initial days assists for this chapter I will see you in the next video bye for now.