Fiverr SEO choosing gig keywords

Lesson Details:

Video Transcription: So SEO is very important because when people search this video is brought to you by  Appy Pie’s Academy fiverr um you want them to find your gig and people search a lot inside the single biggest source of traffic for your gig is going to be uh search people are going to search it's going to be hard for you to promote it on social media for the most part and get sales on a regular basis and if you can leverage search that is how you're going to get gigs but how do you leverage search it's kind of two-fold uh one is you gotta rank for some keywords you gotta make sure that your app is target sorry not your app your your gig is targeting some keywords and after it start getting the keywords then we're going to cover after in the next video how to actually get it to rank higher for those keywords but first just the keywords okay so what are the um you know you want to choose keywords that are in demand right not something that nobody searches so like your brand name i mean people don't search that people search for stuff they need like how to start a business how to do this how to do that how to get this how to get that how to make this better you know stuff like that their needs and what i use is the google keyword tool to look for um keywords and i'll walk you through it in a second and you also want to make sure that when you do choose a niche even in addition to being something that people search you also want to make sure that it's something that doesn't have too much competition right because if it's something like it has crazy competition and it already has gigs that have like thousands of reviews on it then you know it's like um it's going to be very hard for you to really show up in rankings because it's going to be hard for you to be number one or number two or even number 10 and you're going to be pages pages down and nobody's going to discover you right so let me show you how i use the google keyword tool basically i go to google and i type google keyword tool and click this thing and you can just follow the steps that i use it's saying wait a moment then it gives me this screen and basically let's say um start a business right or so it's i don't know your gig may be something very different and of course starting a business is competitive that's not maybe what you want to do but here you have keyboard ideas tab click on that and you can see approximately what volume people are going to search for and you you want to go like over a thousand maybe over a few thousand right so you maybe want to choose you like these are for google these aren't for fiverr but fiverr doesn't offer a similar tool so we just have to approximate and what you have to do is basically think about you know what kind of a search term do you want to target and you're going to get approximate c in this column is the approximate monthly searches and as long as there are over a thousand there are they are going to be getting some search and um you know maybe you can try to rank for those kinds of searches on uh fiverr and you know like for example maybe you would don't want to try to how to start a business because that's a it's the single most popular one right it's the single most popular gig uh not gig but search and it will be very hard for you to compete but you maybe want to go if you're first starting out and if you're just making a gig you may be want to go for like medium searches like start a business or start a business or so it's not going to be as great of a volume but at least you're going to be able to be more competitive and you also want to check on fiverr to see what the cape edition is like so if we go on fiverr and if we search for start business we just want to get a sense of what the competition there is like and it's easy to tell because look the top gig has only one star review it's not good five stars right so there's no gigs that are like crazy gigs um so you know 12 years higher use here's a another gig but it's not as not as relevant right it's a business planning gig so real estate business um so you can compete here the challenge may be that um it seems like there's not that these gigs aren't getting that many orders but in at least you can try to make that gig see if you rank for it and once you rank for it and by the way actually this is my game here um you know but that's just a coincidence um but yeah you can try to see if you can rank here and if you get sales great if you don't get sales you can easily get rid of the gig deleted and then try to target and another keyword and instead of deleting it if it's if you want to target a keyword that's similar you just edit the title and the description a little bit and start targeting that next keyword and that's kind of how you choose and try to rank for keywords.