Video
Transcription: Let me explain to you how to make people
kind of want to get your card instead of you
just handing them to them right because the main mistake this video is brought
to you by Appy Pie Academy first time entrepreneurs make is they're a little
bit too eager and they let people ask them about their business and they just
go blah blah blah my business is so great blah blah blah blah do this I do that
I do that and I'm going to do someone who does that here's my card buy it from
me when I started out this was kind of me and I see a lot of first-time entrepreneurs
younger entrepreneurs very kind of like this maybe not as bad as that example
that I gave because the example I gave was a little bit extreme but see if that
resembles your approach a little bit because really I know all I want to do is
sell all you wanna do is sell you're in business but we have to have a little
bit more nuance to our approach here is a better way so the person you were
talking to let's say you're in a networking event guess what they're going to
talk to 10 or 20 people just like you and those people are gonna be kind of
close to what you do right blah blah blah me me me me me me me me me and that
person doesn't care because they're thinking me me me me me so let's change it
up a little bit here's how you should have a conversation first ask people
remember the body language first you come to the conversation right positive
eye contact warm smile handshake name introduction the energy level was pretty
good already right it should be so and then you start you know you ask people
if it's a networking event you ask them what they do because that's it's such a
common thing generally asking people where what do you do where you're from is
very boring because everybody asks that and the people you ask already are very
bored of answering this question because they've been like thousands of times
they've been answering that question the same way so sometimes you want to ask
in more unique ways how they spend most of your time what are your favorite
thing to do if you're in a networking event and you kind of stuck with what do
you do and that's fine you can also say what brings you to this event how did
you enjoy the presentation you know blah blah blah maybe whatever the event is
try to change up the question and they'll kind of tell you why they're there
what they're looking for you know what brought them to the event and it will
get into what they do okay and you want to listen attentively and what you want
to do is ask them for good follow-up questions that have a purpose and the
purpose is you want to seem intelligent by asking unique questions right not
the same stuff that everybody asks because most of the time you will ask people
what do you do they will say XYZ and what do you say oh that's cool don't don't
write that that's a bad way to have a conversation or Oh awesome you're a
programmer awesome you are this job awesome don't do that what you want to do
instead is ask good follow-on questions that raise positive emotions because
when they start to have positive emotions they start to associate subconsciously
those emotions with you so for example you have to ask questions that almost
always lead to an emotionally positive answer and and they're not fact-based
that are more like if possible will lead to emotional answers for example so
you ask people what do you do the person says I'm a software engineer and you
would ask them maybe so what is the best part of your day what makes your what
makes your what makes you happiest at work okay and if they're really
passionate about their work maybe they will actually open up and start saying
you know I really love it when like I do this thing and like finally you know
after months of like work we launch and people use my product and I am able to
put my product in front of me in front of thousands of millions of people right
and then they light up hopefully sometimes they might give an answer or you
know whatever large my favorite part of the day's lunch but but some people
they really will open up right and you can ask more questions right so tell me
about what happens during lunch like do your customers give you feedback you
know have you had any like super successful customers so you can ask follow-up
questions right and what happens is you build a lot of rapport a lot of
positive emotions in a very short time that mind you this will not happen with
this person almost any time that evening most of the other people will ask them
boring questions do not really care about what they do and say oh that's cool
whatever you know but think they're dope but you will have this amazing exchange
and this person would be like wow I'm talking to this cool guy or girl I wonder
what they do and when they are done with their whole talking about what they do
they would be curious about what you do and by the way you might also enter to
help them if you can you might offer to connect them with somebody else who
might be able to help them if they can so there's things extra things you can
do but eventually they'll ask you what you do right now this is so much better
place for you to promote whatever you're promoting then if you had started with
it okay if you had started with you you're like a regular guy like they don't
care about you what you do just like you don't really care what they do right
but now you build a really nice connection you know you've kind of built these
positive emotions and you can uh you know they actually care a little bit they
want to know about you because they've you develop a relationship a little bit
okay and this is where you can tell them about what you do using one of two
pitches you can either use like the very basic like 30-second pitch or if you
feel like they might be a potential good a good potential customer you can dive
into a more sales e pitch okay and in the next lecture I'll explain to you how
to do the more sales e pitch right because now they care now they're going to
listen now they want to take your card they want to engage and this is where
you gotta start and close your sale if that's possible
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