4,200+
Agencies & Resellers
68,000+
Client Sites Launched
$2.3M
Monthly Revenue Generated
4.6/5
Avg Reseller Rating
How It Works

Launch Your White Label Web Design Business in 6 Steps

From signup to scaling revenue — here is how agencies and freelancers use Appy Pie’s white label website builder to run a profitable web design business.

1

Create Your Agency Account

Sign up free and access your reseller dashboard instantly. No credit card, no commitment.

2

Apply Your Branding

Upload your logo, set brand colors, connect your custom domain. Clients never see Appy Pie — only your brand.

3

Build Client Sites with AI

Describe the website in a prompt. AI generates a full site in under 60 seconds — complete with pages, images, and content. Customize with drag-and-drop.

4

Set Your Pricing & Billing

Choose your markup. Appy Pie charges the base rate; you bill clients whatever price you set. Stripe, PayPal, Razorpay supported.

5

Onboard Clients

Send a branded invite. Clients access their white-labeled dashboard to manage content, view analytics, and submit requests.

6

Scale & Upsell

Add more clients, automate renewals, upsell hosting, SEO, and maintenance. Grow recurring revenue without hiring developers.

White Label Features

Everything You Need to Run a Web Design Agency

From client management to AI site generation — every tool an agency, freelancer, or reseller needs to build, brand, and sell websites under their own name.

Reseller DashboardMulti-Client

Manage Every Client from One Reseller Dashboard

Track all client sites, revenue, and activity from a single white-labeled dashboard. See real-time stats, manage subscriptions, and handle support tickets — branded entirely under your agency name.

app.youragency.com/dashboard
Agency Dashboard
PRO PLAN
47
Active Clients
$8,420
MRR
99.9%
Uptime
Revenue target: 78% reached
NB
Nova Bakery
Active
SF
Summit Fitness
Active
PP
Pine Properties
Pending
Complete White LabelCustom Domain

Full White Label Branding — Clients See Only Your Name

Replace every trace of Appy Pie with your brand. Custom logo, colors, favicon, domain, email sender, login page, and client dashboard. Your clients interact with your brand at every touchpoint.

settings.youragency.com/branding
Brand Customization
SAVED
BRAND COLORS
AGENCY LOGO
YOUR LOGO.SVG
https://app.youragency.com
CUSTOM FONTS
AaInter Bold
AaInter Regular
Client BillingRevenue Tracking

Built-In Client Billing & Invoicing

Set your own pricing. Bill clients monthly or annually through Stripe, PayPal, or Razorpay. Automated invoices, payment reminders, and revenue tracking — all from your reseller dashboard.

app.youragency.com/billing
$8,420
Monthly Recurring Revenue
+18% ↑
vs last month
Nova Bakery — March$299 Paid
Summit Fitness — March$199 Paid
Pine Properties — March$149 Due
AI BuilderNo Code

AI Builds Client Websites in Under 60 Seconds

Describe the website in plain English. AI generates a complete, responsive site — pages, images, copy, and navigation. Customize everything with drag-and-drop. Build 10x faster than manual design.

app.youragency.com/ai-builder
Build a modern website for a yoga studio in Austin TX
Generate →
Generating pages… 72% complete
HomeClassesSchedulePricingContact

Sunrise Yoga Austin

Find your balance. Classes for every level, every body.

Profit Calculator

How Much Can You Earn as a White Label Reseller?

Most agencies charge $99–$499/month per client site. Your cost with Appy Pie starts at $0. Here is what 25 clients looks like:

Your Monthly Cost
$18
Agency plan, unlimited sites
Avg Client Price
$199
Per site / month
25 Clients Revenue
$4,975
Monthly recurring
Annual Profit
$59,484
After Appy Pie costs

These are conservative estimates. Top resellers manage 100+ clients with higher pricing tiers. Scale at your own pace.

White Label Comparison

Appy Pie vs Duda vs GoHighLevel vs SiteSwan

See how Appy Pie’s white label website builder stacks up against leading alternatives for agencies and resellers.

Feature Appy Pie Duda GoHighLevel SiteSwan
Starting PriceFree / $18 mo$74/mo$149/mo$49/mo
AI Website Generation✓✗✗✗
Full White Label Branding✓✓✓✓
Custom Domain Mapping✓✓✓✓
Client Billing Built-In✓✗✓✓
Drag-and-Drop Editor✓✓✓✓
300+ Templates✓✓✗100+
Reseller Dashboard✓✓✓✓
Free Plan✓✗✗✗
API Access✓✓✓✗
Mobile App Builder✓✗✗✗
Built-In SEO Tools✓✓BasicBasic
300+ White Label Templates

Website Templates for Every Industry

Pre-built, mobile-responsive website templates your clients will love. Customize colors, fonts, and layouts — or let AI generate a unique design.

Restaurant & Cafe
Real Estate
Fitness & Gym
Law Firm
Medical & Dental
Photography
eCommerce Store
SaaS & Startup
Salon & Spa
Construction
Church & Nonprofit
Wedding & Events
Pet Services
Auto & Mechanic
Education & Tutoring
Travel & Tourism
Portfolio
Blog & Magazine
Cleaning Services
Plumber & HVAC
Reseller Reviews

What Agencies and Freelancers Say

Over 3,200 resellers trust Appy Pie’s white label website builder to power their web design businesses.

★★★★★
“I switched from Duda because the pricing was crushing my margins. With Appy Pie, my cost dropped 76% and I kept the same white-label quality. Now managing 34 client sites with better profit margins than ever.”
Marcus Chen
Founder, PixelForge Agency — San Francisco
★★★★★
“The AI builder is a game-changer for my freelance business. I used to spend 8-12 hours per client site. Now I generate the first draft in under a minute and just customize. My output went from 3 sites/month to 12.”
Rachel Torres
Freelance Web Designer — Austin, TX
★★★★☆
“Client billing is seamless. I set pricing, clients get auto-invoiced, and the money flows directly to my Stripe. No more chasing invoices. Only missing feature is multi-currency support — hope that’s coming.”
James Okafor
CEO, WebCraft Solutions — London, UK
★★★★★
“We were evaluating GoHighLevel but it was $149/month and focused on CRM, not web design. Appy Pie gave us everything we needed for white-label websites at a fraction of the cost. Best decision for our agency.”
Sarah Kim
Co-Founder, Bloom Digital — Toronto, CA
★★★★★
“I run a white-label reseller business as a side hustle. Started with 5 clients, now at 22. The reseller dashboard makes it feel like I’m running a real SaaS company. Monthly recurring revenue hit $3,800 last month.”
David Patel
Side Hustle Reseller — Miami, FL
★★★★★
“What convinced me was the custom domain mapping. My clients log into app.myagency.com, see my branding everywhere, and have zero idea there’s a platform behind it. That’s true white label.”
Linda Morales
Owner, Bright Sites Agency — Denver, CO
Reseller Case Studies

Real Agencies, Real Revenue Growth

See how agencies and freelancers used Appy Pie’s white label website builder to build profitable web design businesses.

Agency Growth
PixelForge scaled from 8 to 47 client sites in 9 months
487%
Client Growth
$8,420
Monthly Revenue
Marcus Chen’s agency switched from Duda, reduced platform costs by 76%, and used AI to increase site output from 3 to 12 per month. Revenue grew 5x in under a year.
Freelancer Scale
Rachel Torres turned freelance web design into $3,200/mo recurring revenue
$3,200
Monthly Recurring
18
Active Clients
Starting as a solo freelancer charging one-time fees, Rachel switched to recurring billing with Appy Pie’s white label builder. AI cut her build time by 80% and client billing automated her cash flow.
Reseller Business
Bright Sites Agency hit 60 clients using white label reselling as their primary revenue
$11,400
Monthly Revenue
60
Client Sites
Linda Morales built Bright Sites from scratch — no coding team, no freelancers. Using Appy Pie’s reseller program, she onboards 5-7 new clients monthly through local networking and Google Ads.
Revenue Streams

4 Ways to Monetize Your White Label Website Builder

Build recurring revenue with multiple monetization strategies. Most successful resellers combine at least two of these models.

Website Packages

Sell complete website packages at $499–$2,999 per site. Include setup, design, and launch. Your cost: under $18/month.

Monthly Hosting & Maintenance

Charge $49–$299/month for hosting, updates, backups, and support. Hosting is included free with your plan — pure profit margin.

SEO & Marketing Add-Ons

Upsell SEO setup, Google Ads management, social media pages. Charge $199–$999/month per add-on package.

White Label Reselling

Resell the platform itself to sub-agencies. Give them their own branded dashboard and earn recurring revenue from their subscriptions.

FAQ

White Label Website Builder — Frequently Asked Questions

Answers to the most common questions from agencies, freelancers, and resellers about white label website building.

What is a white label website builder?
▼
A white label website builder is a platform you rebrand as your own to build and sell websites to clients. You upload your logo, connect your domain, and set your pricing. The underlying technology (Appy Pie) stays invisible — clients see only your brand at every touchpoint.
How much does a white label website builder cost?
▼
Appy Pie offers a free plan with up to 3 sites. Paid plans start at $18/month and include full white-label branding, unlimited sites, client billing, and a reseller dashboard. Compare that to Duda ($74/mo) or GoHighLevel ($149/mo).
Do I need coding skills to build client websites?
▼
No coding required. Appy Pie is fully no-code with AI site generation, drag-and-drop editing, and over 300 pre-built templates. Most resellers have zero technical background.
Can I set my own pricing for client websites?
▼
Yes. You decide your own markup and pricing tiers. Appy Pie charges you the base rate ($18/mo); you bill clients at whatever price point you choose — $49, $199, $499/month or more. The margin is entirely yours.
Is Appy Pie better than Duda for white label website building?
▼
Appy Pie offers AI-powered site generation (which Duda lacks), a free plan, built-in client billing, and pricing starting at $18/mo vs Duda’s $74/mo. Both offer full white-label branding, but Appy Pie provides more features at a lower cost.
How does Appy Pie compare to GoHighLevel for agencies?
▼
GoHighLevel starts at $149/month and focuses on CRM and marketing automation. Appy Pie focuses on website building with full white-label capability at $18/month. If your primary need is building and selling websites (not running marketing funnels), Appy Pie is more cost-effective.
What branding elements can I customize?
▼
Everything client-facing: logo, favicon, brand colors, fonts, custom domain, email sender name, login page, client dashboard, onboarding emails, and invoices. Clients interact only with your brand throughout their entire journey.
How many client sites can I manage?
▼
Unlimited sites on paid plans. The free plan allows up to 3 sites. Most agencies start with 5-10 clients and scale to 50+ within the first year using AI-powered site generation to accelerate delivery.
Do clients see Appy Pie branding anywhere?
▼
No. Full white-label means clients see only your brand — on the dashboard, login page, emails, invoices, and the websites themselves. There is zero Appy Pie branding visible to your end clients.
What payment gateways are supported for client billing?
▼
Stripe, PayPal, and Razorpay. Invoices are auto-generated monthly with your branding. Clients pay directly — the money flows to your connected payment account.
Can freelancers use this as a website builder reseller program?
▼
Absolutely. Freelance web designers are one of the largest user groups. Use AI to build sites 10x faster, bill clients monthly for recurring revenue, and manage everything from one dashboard. Many freelancers earn $2,000–$5,000/month in recurring revenue.
Can I offer hosting and maintenance packages?
▼
Yes. Hosting is included and fully managed by Appy Pie. You can mark it up as a separate line item — most agencies charge $49–$199/month for “hosting and maintenance” as pure profit.
Is there an API for custom integrations?
▼
Yes. REST API is available on Agency plans for bulk site provisioning, automation workflows, CRM integrations, and custom onboarding flows.
How do I start a web design agency without developers?
▼
Sign up for Appy Pie’s white label website builder, apply your branding, and start selling. AI generates sites in 60 seconds. Drag-and-drop handles customization. Client billing automates invoicing. You need zero developers — just sales and client management skills.
What SEO features are included for client sites?
▼
Every site includes customizable meta tags, clean URL structure, XML sitemap generation, image alt text controls, heading hierarchy, mobile-first responsive design, structured data support, and page speed optimization. All built in — no plugins needed.

About This Page

Written by the Appy Pie Product & SEO Team

This page is maintained by Appy Pie’s product marketing team, which includes specialists with 8+ years of experience in white-label SaaS, web development, and agency growth strategy. Content is based on first-hand product usage, reseller interviews, and verified platform data. All pricing, features, and comparison data are verified quarterly.

Last updated: March 14, 2026 · Reviewed by: Appy Pie Editorial Board

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