Website Design Tips to make more Sales and Build Brand Loyalty


Abs
By Abs | July 24, 2020 10:54 pm  | 7-min read
Website design tips - Appy Pie

As a business owner, you want your website to draw in more customers who buy your products and services. At times, prospects visit your website but don’t purchase anything. In other words, you don’t have efficient ‘leads to customer’ conversions. Website design is a strong determining factor in this context.

Top Website DesignTips to Build Brand Loyalty - Appy Pie
Many users judge the credibility of your brand based on the design of your website. Moreover, the first impression your website has on a user comes from its design. So, good web page design is the key to increasing sales.

Once a first-time customer makes a purchase on your website, your next goal is to encourage them to come back for the next purchase. This process is called building brand loyalty. In today’s highly competitive market where thousands of brands are vying for the user’s attention, you have your work cut out.

Consumers can quickly shift to a competitor the moment they feel that they are getting more value elsewhere. One of the things that add value to your brand is your website design. By striving to come up with the best website design in the market, you increase your chances of retaining existing users exponentially.

Now, let us look at a few website-design tips to increase sales and build brand loyalty:

  1. A functional website
  2. The first thing you need to boost sales and improve brand loyalty is a website that operates like a well-oiled machine. This means your website needs a fast loading speed. A website that loads slowly is an instant turnoff for users.

    The next part is a responsive website. This means your website has to be responsive so that it can cater to both desktop and mobile users. In addition to pushing away new customers, an unresponsive website can sow doubts in a returning customer’s mind about making a purchase.

    The security of your website is important to users. Nobody likes hackers leaking their personal data. A successful hacking attack on your website can create a dent in your brand, which is difficult to recover from.

    Appy Pie Website is a free website builder that takes all these aspects into account by helping you create websites that are lightning fast, are responsive, and offer top grade security to you, and to your customers.

    Get Started

  3. A compelling CTA
  4. One of the most important features in a business website is the call to action (CTA). Why? A call to action induces the user to do something like buying a product. The trick is to make CTAs very compelling, which means its design, position and wording have to be perfect.

    The CTA needs to be visible, interesting and placed in a prominent position for maximum visual impact.

    For example, on our workflow automation platform Appy Pie Connect, you can see the button clearly displayed on the home page with a compelling call to action to ‘START FREE TRIAL’.

    A compelling CTA - Appy Pie

  5. Create more value
  6. The kind of value you can create for your customers will impact both your brand loyalty and sales. A good website design will make a customer feel that engaging with the website gives them value.

    A powerful way to create value is to make discounts, promotions, and special deals easily accessible to users. You can include a loyalty app in your website where all of the user’s loyalty cards, deals and coupons will be stored. Appy Pie’s code-free loyalty app builder allows you to create one in just a few minutes. You can add to the value of this loyalty app by adding exciting features like barcode scanning, passcode protection, card expiry reminders and push notifications.

    Ensure that all your promotional offers are straightforward so that there is no room for ambiguity. Announcing and promoting limited time offers tend to create an urgency in the user’s mind, subtly encouraging them to act immediately.

  7. An easy to use website
  8. Simple and minimal navigation are the key things to note here. You don’t want a user spending too much time navigating through your website to find something on your website. The interface should be simple and intuitive so that locating a product or service is not difficult. Take a look at our home page and you would understand what it means.

    An easy to use website - Appy Pie

  9. Integrate social media buttons
  10. Satisfied customers are likely to share their positive experiences with others. This is where social media comes into play. You can ask customers to follow you on social media to be aware of the latest deals and offers. Moreover, users may share your content within their network that can help you expand your customer base without any marketing cost.

  11. Get your design right
  12. An important aspect of good web page design is to tailor your website considering your target audience. For example, if you have an online clothing store, then your website could be flashy and bright. However, if you are offering professional services to other businesses, then you require a more tempered look.

    So, instead of looking at it from your own perspective, conduct a thorough research and observe successful competitors’ websites. You will get an idea of what your target audience prefers. Use this information as the base for designing your website to increase sales.

    However, not everyone is as skilled in aesthetics and design thinking. If you are one of them, Appy Pie Design is the perfect solution for you. Not only does it give you a multitude of options in terms of templates, color combinations, layouts and more, but is super simple to use!

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  13. Customer is king
  14. This is one rule you need to live by! You often hear about some truly horrible customer service experiences these days. So, customers now only trust those brands that provide immediate resolution to their queries instead of mulling over them for a long time.

    If they feel that their concerns are not being heard, they will jump ship, without sparing a thought. They may even vent on social media, which can hamper your online reputation – something you would struggle to recover from.

    The best website designs characteristically integrate customer service chatbots that can run 24×7. These chatbots can answer most questions related to products and services without any manual intervention. They can enhance the value and credibility of your website and help in building brand loyalty.

    Many business owners hesitate when it comes to adding chatbots to their websites for fear of coding, expenses, and complexity. Appy Pie Chatbot is just the solution for them as it alleviates all these issues immediately. Using this platform, you can integrate chatbots in your website and mobile apps in a jiffy, without writing even a single line of code and it won’t even burn a hole in your pocket!

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  15. Incorporate trust elements
  16. Reviews, case studies and testimonials are trust elements. Certifications by competent authorities about the website’s security and your product/service quality are elements that can influence users. Presence of these elements enhances credibility and trust. Once a user feels confident about your website, he or she will keep coming back to it.

    This is how Appy Pie AppMakr takes care of this aspect – by displaying all the security compliance badges, ratings on reputable review sites, and the top publications that have written about us!

    Incorporate trust elements - Appy Pie

  17. Simple checkout process
  18. When a customer checks out, he or she should be able to do it in just a few clicks. For example, the user shouldn’t have to enter the delivery address every time a purchase is made. The website should store past addresses and simply provide the user with a list, from which they can select the relevant delivery address.

    A simple checkout procedure is a great incentive for a customer to return for future purchases.

    Increasing sales and building brand loyalty are not easy, but with a little bit of concentrated effort, they can be attained. So, give your website the necessary attention it needs to achieve your goals.

    Have you started designing your website yet? Here’s what you need to do. Head to Appy Pie Website and create your own website in minutes!

    Get Started

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Abs
About The Author

Founder and CEO, Appy Pie, Abs has a cumulative experience of over 10 years in the world of technological development and entrepreneurship. His in-depth knowledge of the mobile app development technology and his sharp observations offer valuable contributions to the blog. His areas of expertise are SEO, trends in the mobile app world, and the latest innovations in Artificial Intelligence & Machine Learning. He has a passion for fitness and likes to get his daily dose of endorphins from a run and a strenuous session in the gym.

App Builder
  • Hatim Tinwala

    Customers are already frustrated during the lockdown. Don’t let bad service and late responses ruin their day. Automate customer service with chatbots.

    • Yes Hatim, chatbots are great in improving the customer experience.

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