Should You Promote Your App with Google Ads Campaign?


Originally Posted By Kim Rust  | September 11, 2014  | 4-min read
Ruchi Gohri on September 25, 2020  
Appy Pie - Promote Your App with GoogleAds Campaigns

When you want people to know about your product, you advertise it. The same goes for your apps. Just creating an excellent app is not all that you need to do to make money. Your app must be recognizable by the target audience. People must be able to download your app and use it. Let us go ahead and understand how you can help your app reach out to target users’ smartphones and most importantly, stay there.

Google Ads, Google Ranking, Google Searches. Google has become a critical part of our lives. We reach out to Google looking for anything that we don’t know. We find our answers and move to the next thing that we have lined up.
Promote Your App with GoogleAds Campaigns - Appy Pie
Every time someone searches something on Google, it helps people from both the sides, the one asking and the one answering it. Let us check out how Google Ads work for mobile app promotion.

Google Ads for Mobile App Promotion

You must add Google AdWords Ads strategy in your app marketing plan. You can promote your mobile app using digital ads just like you do for your other products. When users click on a link or CTA from an ad related to a product, it redirects them to a product page. In the case of mobile apps, however, the promotional digital ads will redirect the user to the install page within an app store.

Before we go dive in, go through this post to learn how digital marketing works with Google Ads – How to Start Google Ads Digital Marketing?

Google refers to these ads as click-to-download or click-to-install ads and offers them integrated within the Google ad networks that you use. When it comes to Google AdWords ads, you get an option to automate your bids on a cost-per-acquisition (CPA) basis.

Here is a video to help you learn how you can create a profitable Google AdWords Ads Campaign.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Digital ads for mobile apps auto-populate using your app assets from the app store. These assets include the app icon, your app ratings, and reviews. You must create an excellent app icon as it represents your app as well as your brand.

Here is a video that you can watch to learn how you can beat your competition with the help of your app icon.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Tracking ROI and App Downloads

Using Google Ads Campaigns for your app promotion can be an excellent idea for your apps’ success. Digital Ads running for apps within Google’s promotion engine can also help you track the number of downloads without any further integrations. You must keep track of the number of downloads you have acquired by the promotion of apps, it’s important. The success of these ad campaigns is measured on a cost-per-install.

If you are struggling to get more app downloads, you can go through our post – How to multiply your app downloads and enhance your app ranking?

Handling Download-and-Delete

So, this is the other part of the scenario we talked about. How you can save your app from being uninstalled?

As per a recent study, almost 90% of the apps are used once before being uninstalled. Some of these uninstalls are unavoidable. The app market has hundreds of bad apps, no doubt, but we can’t ignore the fact that we have amazing apps too.

Discovering your app goal could be a time-taking task. But once you are there, you know how to go about it. Let your ideas evolve and don’t be afraid to experiment. App building platforms like Appy Pie AppMakr can help you fully implement your ideas and potential by offering you an intuitive user interface. The platform has been used to develop hundreds of apps that delivering excellent user experience.

Not just creating, you must also focus on app re-engagement strategy as it helps you retain your existing users. One of the best ways to get that on track is by sending push notifications. Push notifications help you better connect with your users and help you increase the conversion rates.

What makes Appy Pie’s App Maker one of the most popular app-building platforms is that it offers 25000 free push notifications per month on each app you create. All you need to do is create an app using Appy Pie’s AppMakr, add push notifications feature to it by using simple drag and drop action and start sending push notifications to your app users.

Create an app now!

Final Thoughts

Google uses your app assets to create ads for the different networks available. These networks include Google Search Network, Google Play, Google Display Network, Google Discover, and YouTube. Google’s technology optimizes the app ads and helps you reach out to the audience most interested in similar apps like yours. There are three ways of optimizing Google Ads – for app installs, for in-app action value, and in-app actions.

The best ides would be creating an app using Appy Pie’s AppMakr as it helps you promote your app too. Google Ads have their own importance, however, there are various other ways to promote your app. You can go through this course on Appy Pie Academy to learn how you can get the best out of your app promotion strategy – Mobile App Marketing Strategy & App Monetization For Free.

Do leave us comments, if this article helped you. Good luck!

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Ruchi Gohri
About The Author

Ruchi Gohri, content writer at Appy Pie, has penchant for writing. With over 4 years of experience, she plays around with words elegantly, crafting simple content for all to read. In her free time, she loves her couch either to read or catch on her sleep.

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