How Marketing Automation Can Grow Your Business?

By Abhinav Girdhar | Last Updated on March 9th, 2023 2:19 pm | 4-min read

As the world is becoming digitally and technically stronger, it is time to say goodbye to the repetitive and mundane tasks in your business and to welcome automation. Marketing automation has been gaining a lot of traction in recent years. Automating processes like promotion through email campaigns, advertising via social media posts, scheduling, and inviting people for webinars can improve a marketing team’s efficiency.

Imagine how convenient it would be if an automated system could identify potential customers, nurture those leads, and finally turn them into regular customers for your business. This can be possible by automating your marketing activities. Marketing automation can extensively enhance the productivity of your sales and marketing team.

77% of CMOs at top-performing companies advocate that their most compelling reason for implementing marketing automation is to grow revenue. In this blog, let us learn how marketing automation can advance your business. Before moving further, let us check out some statistics explaining the importance of automation in marketing.

Top Marketing Automation Use Cases

Marketing automation drives a 14.5% increase in sales productivity along with a 12.2% reduction in marketing overhead costs. Here are top use cases of marketing automation which have successfully helped many marketing campaigns.

Email Campaign Automation

An email campaign is a coordinated effort of sending well-crafted personalized emails to potential leads, subscribers and regular customers. It is used to inform your email contact list of new products, discounts, and other services. Keeping up the record of every email sent either to target new subscribers or maintain regular customers might be a difficult task. But marketing automation can reduce the time and effort consuming for email campaigning. Some of the ways which can help in email campaign automation are mentioned below.

• By connecting MailChimp with Facebook, every MailChimp email campaign can be automatically posted to your business Facebook page, thereby diversifying your reach.

• Integrating Zoho mail with Twitter, every time someone mentions your Twitter handle, you can personalize mail as a response to them.

• MailerLite is meant to boost email marketing by connecting with various accounts from Facebook Lead Ads, CickFunnels, Paperform, and other web services.

• By setting up Mailgun with Google Sheets, every time your emails are opened, Google Sheets get automatic updates for future email campaigns.

Social Media Management

As the digital era is advancing, the number of social media channels where you can market your brand in different ways is increasing. For instance, on Facebook, you can publish an attractive social post while on LinkedIn you can add an insightful article for marketing purposes. With the increasing number of social media channels, it has become difficult for the marketing team to keep track of all the channels, maintain the list of generated leads, and take follow ups. Thanks to market automation which is helping the businesses to successfully manage the social media channels and turning the generated traffic into happy customers. Various automation that can help in social media management are mentioned below.

• By setting up a Facebook page with your LinkedIn account, every social media post updated on Facebook will be posted on your LinkedIn account, keeping your audience engaged on both the platforms.

• Twitter- Google Sheet integration automatically updates your Google spreadsheet whenever a new follower is added to your Twitter account. It can be further used to follow up the process.

• Connecting Slack and Instagram let you have the majority opinion for your social media posts which are posted on Instagram and also help various teams to be up to date about marketing campaigns.

• By integrating Facebook Lead Ads with Google Drive, you can automate the process of saving data to a word file Google Drive, every time someone fills on your Facebook page.

To learn about social media automation tools, you can watch the video given below:

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Lead Generation

Lead generation is one of the most focused marketing processes which involves capturing and stimulating the interest of people in your product or service and generating sales. Leads can be generated from various sources like your business website, mobile apps, personal referrals, advertisements, and much more. In this era of automation, generating leads and managing them has become easier. You can either add lead generating software to your website, add features into your mobile app, or can integrate various applications. Some of the automations are mentioned below.

• One of the easiest ways is to add a chatbot to your website with a specific conversational flow aiming to generate leads. You can start with a warm greeting, explain your product, etc. To know about answer bot automation, you can read : A Beginners Guide to Answer Bot Automation.

• By integrating Instagram with Salesforce, you can automatically send new leads from Instagram to your sales team and help them to further streamline the process.

• Set up Twilio- Google Sheet integration for successfully updating the details of every call like number and location to generate leads.

Lead Nurturing

The lead nurturing process starts after a new subscriber on board to have a satisfying experience with your brand. For a positive nurturing experience, you must start with some personalized informative mails, warm greeting messages, and onboarding push notifications. You can further schedule a webinar for all your new onboarders and help them in understanding your brand better. Also, after a few days, you can ask for their feedback on your services and products. All these tasks can be automated by integrating the various applications. For instance,

• Combine HubSpot CRM with Microsoft Teams to never miss lead follow-ups as each time a contact is added to the HubSpot list, a message to the team will be sent.

• Integrate Gmail with Trello and just “star” Gmail email of your new subscribers; this would send them to customize Trello cards welcoming them.

• Connect Zoom webinar registrants to MailChimp for an automated follow-up process after the webinar is scheduled.

Business Analytics

Business analysis is necessary to maintain the results of marketing campaigns, further strategies are difficult to make. To analyze different types of data generated from different mediums used for the promotion of a brand can be difficult. However, marketing automation tools and software can make this tedious task easy. You can integrate only a few applications for the best results. Some of them are mentioned below.

• By integrating Google Sheets with various applications like Facebook, Google Drive, Zoho CRM, Gmail, etc. you can automatically collect and manage data in various spreadsheets and further analyze as per your filters.

• Google Drive can be connected with different applications like MailChimp, Instagram, LinkedIn, etc. and can automatically save the details of every activity on each of the platforms in the form of Google Doc in Drive.

Thus, marketing automation systems can improve the productivity and efficiency of your business too many times and can take it to all new heights!

Summing Up

To automate almost all the marketing workflows mentioned or required for your business, you can choose one of the best automation platforms-Appy Pie Connect. It is a no-code platform where you can easily integrate over 1000+ apps without even coding a single line. Even for automating marketing processes, it is considered as one of the best marketing automation platforms.

Appy Pie Connect is worth giving a shot to sort all your marketing management tasks!

Let us know in the comment section about your marketing automation integrations!