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Fear Of Missing Out

FOMO is simply taking the advantage of someone’s fear to make a profit or boost sales. It has now been converted into a famous marketing strategy used by businesses to scoop out the advantage of their customer’s fear. The fear of missing out is very powerful. Also, as per psychology, fear is the strongest emotion of all. The fear could be related to anything, it may be of being left behind or missing out on some opportunities.

Fear is often confused with jealousy, customers get jealous of other customers and businesses know that. They use this jealousy to trigger customers to make a purchase.

Types of FOMO emails

  • Flash sales: Flash sales are effective as they last for a shorter period of time which creates a sense of urgency that motivates the customer to act faster. During flash sales, there are often big offers and discounts which makes them even more sales-driven.

  • Seasonal sales: Seasonal sales are said to be very profitable for businesses and customers. Customers are pretty active on emails looking for coupon codes and discounts on seasonal sales. Businesses use this time to create urgency about how the sale is going to end.

  • Reminders: Reminder emails usually turn prospects into regular customers because a reminder is a follow-up to a previous email. The effect of urgency is the highest in reminder emails.

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Fear of missing out on email examples

1. Fear of missing our email

Dear [customer]

This is your last chance to avail 50% discount on [product/service]. [company] is offering discounts up to 50% on all of its products and the sale is about to end today.

Don’t miss out on the opportunity to buy your favorite products as this is a one-time offer only!

Can’t wait to see you shopping for your best choices.

Best regards,


2. Limited-time offer

Dear [Name],

I wanted to let you know about a limited-time offer we’re running at [Company Name]. For the next 24 hours, we’re offering a 20% discount on all our products. Don’t miss out on this incredible deal – it won’t be around for long!

Head over to our website now to take advantage of this offer. Remember to use the code FOMO20 at checkout to claim your discount.

Best regards,

[Your Name]

3. Last chance to register for an event

Dear [Name],

I wanted to remind you that our annual conference is just a few days away, and this is your last chance to register! We’ve lined up an amazing lineup of speakers, and you’ll have the opportunity to network with like-minded professionals from across the industry.

Don’t miss out on this fantastic opportunity – register now and secure your place at the event. We can’t wait to see you there!

Best regards,

[Your Name]

4. Exclusive: Join the beta program

Dear [Name],

We’re excited to announce that we’re launching a new product, and we’re looking for beta testers to help us fine-tune it. As one of our most valued customers, we’d like to offer you an exclusive invite to join our beta program.

By joining our beta program, you’ll have the chance to try out our new product before anyone else, and you’ll also have the opportunity to provide feedback that will help us improve it.

Don’t miss out on this exclusive opportunity – sign up for our beta program now and be one of the first to try our exciting new product.

Best regards,

[Your Name]

5. Last day of sale email

Hi [customer]

Our [name of campaign] sale ends today which means, today is the last day to grab your favorites.

Don’t miss the chance to get additional offers on all products from [company].

Use the code [code] to avail the discount.

[button] SHOP

6. Abandoned cart email

Hey [customer]

We noticed that you left [product details] in your cart and we gotta tell you that you’re missing out on something amazing.

[campaign name] is going to expire in [number] of days. Your cart is eligible for a discount of [x%]. What are you waiting for? Save them before they get out of stock!

[Button]View cart

Happy [campaign name]


7. Winter season email

Dear [customer]

Winters are almost here and our stock of winter wear is here too!

[company] has brought exclusively designed especially for our favorite customers like you. These designs have been developed with the help of feedback shared by you through a survey you filled out last year.

We’ve been working day and night on improving our designs and quality and the final pieces are finally here!

But, all of the designs are only available for pre-booking. Grab your favorite designs now as only 7 are left in stock.

Wish to hear from you soon.

[your name]

8. Reminder email

Hello [customer name]

I hope this email finds you well. As per our last email to you regarding the [campaign name] going on, we noticed you haven’t taken a look at your favorite products from [company].

We are writing this email to inform you that [campaign name] will expire on [date] which means, you only have [number] of days left to grab the best deals.

But don’t wait for too long! Stock is limited.

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Fear of missing out subject lines

  • Don’t miss the deal!

  • The sale ends today!

  • Your subscription will expire today!

  • Up to 40% discount6s on all printouts.

  • Don’t Miss Out! Limited Time Offer Inside.

  • Last Chance to Get [Product/Service] Before It’s Gone!

  • Hurry! Our Best-Selling [Product/Service] is Almost Sold Out.

  • You’re Invited! Join Our Exclusive [Event/Program] Now.

  • Limited Spots Available! Don’t Miss Our [Workshop/Webinar].

  • Act Now! Save Big on [Product/Service] for a Limited Time.

  • Join the Crowd! See What Everyone’s Raving About.

  • You’re Missing Out! [Product/Service] is Changing the Game.

  • Final Notice! Our [Sale/Discount] Ends Soon.

  • Limited Time Only! Get [Product/Service] at a Discount.

Significance of fear of missing out on email strategy

FOMO stands for “Fear Of Missing Out,” and it is often used in marketing emails to create a sense of urgency and excitement around a product or service. The idea is to make the reader feel like they are missing out on something great if they don’t act quickly.

FOMO can be an effective tool in marketing because it taps into people’s natural desire to be a part of something special and not miss out on opportunities. By creating a sense of urgency, marketers can encourage readers to take action and make a purchase or sign up for a service.

However, it’s important to use FOMO in a responsible and ethical way, without resorting to deceptive tactics or false claims. Ultimately, the goal of using FOMO in emails should be to provide value to the reader and help them make an informed decision, rather than simply manipulating their emotions.

FOMO marketing tactics

  • Countdown timer: The timer creates tension and urgency. Countdowns build a lot of excitement within customers and enhance the urge to take necessary action.

  • Reflect scarcity: Scarcity creates a feeling of urgency like countdowns, and at the same time informs customers about limited stocks and that customers need to take immediate action to grab their favorites.

  • Secret offers and opportunities: A sense of mystery creates another level of FOMO inside customers because human beings have the urge to find out and know everything. They get curious when something’s been hiding from the. Secret offers are very effective when mystery subject lines are used.

  • FOMO to recover abandoned carts: Using FOMO to recover customers who have abandoned their carts is a very effective marketing strategy. It is a win-win situation for both customer and the business. The customers get an additional discount and the business get its customer back

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Page reviewed by:Abhinav Girdhar | Last Updated on June 2nd, 2023 1:13 pm