How to Create a Company Page on LinkedIn to Promote Your Small Business?

Snigdha
By Snigdha | Last Updated on May 7th, 2020 2:07 pm | 5-min read
How to Set up an Engaging LinkedIn Company Page

Creating a LinkedIn Company Page is a valuable tool for businesses to promote products and services, establish a strong brand image, recruit quality talent and share informative insights or updates. With a user count in the hundreds of millions, LinkedIn is the top social media network for professionals across many industries, so many companies, especially those that sell business-to-business products and services, can benefit more from investing time and effort here than on other popular social [...]

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Video Marketing for Dummies: A Beginner’s Guide to Video Marketing

Vivek
By Vivek | Last Updated on April 30th, 2020 8:12 pm | 6-min read
Video Marketing for Dummies A Beginner’s Guide

Video marketing is not something new to the online environment. It has been around for quite a while and it has become a popular form of marketing. In essence, video marketing is the act of promoting your brand through video platforms and social media. Video marketing is a recent phenomenon. In fact, a video-marketing based business approach only took off as a philosophy in 2019. It is a well-known fact that visual knowledge is always easier to retain. Almost 90% of visual knowledge is retain [...]

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7 Essential Business Podcasts for Entrepreneurs & Small Business Owners

Jayraj
By Jayraj | August 19, 2019 6:24 pm  | 4-min read
7 Essential Business Podcasts

Podcasts have always been a brilliant way to reach your audience. Most people like to assume that podcasts are a recent phenomenon but podcasts in essence have existed for over a 100 years. The generations prior to us have listened to podcasts before we did. They just called it radio. Before radio became the place to hear terrible music 20 times a day, it was the sole source of reliable information and also a place for quality entertainment value. Radio culture went strong into the 1980s but [...]

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LinkedIn for Small Business: Everything you need to know

Abs
By Abs | Last Updated on May 14th, 2020 9:19 am | 4-min read
LinkedIn for Small Business

In this post we are going to talk about how to use LinkedIn for business and explain the potential of using the platform for small businesses and more. Here are the major topics we are going to talk about in the blog post. How to use LinkedIn for small business? How to promote your business on LinkedIn? How to use LinkedIn for Business Networking? How to increase followers on LinkedIn company page? Why use LinkedIn Business Solutions for your small business? LinkedIn is a [...]

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10 Reasons Why Your Small Business Needs A Podcast

Joel
By Joel | August 13, 2019 6:58 pm  | 5-min read
10 Reasons Why Your Small Business Needs A Podcast - Appy Pie

No matter what business you’re in, competition is always there. May be your products or services are superior and cost-effective to other options available on the market, but people will not buy from you until they recognize you. It means having the best offer will not help you increase your bottom line. So rather than focusing on deals and offers, you should consider something new and effective in your marketing  strategy. There are multiple digital marketing strategies that can help you [...]

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