Klaviyo vs Mailchimp

Klaviyo vs. Mailchimp: A comparison| [Top Mailchimp integrations & Klaviyo integrations]

Snigdha
By Snigdha | Last Updated on April 12th, 2024 8:06 am

Almost a veteran in the field of email marketing and automation, Mailchimp is the most popular among its counterparts. But that does not mean there is a lack of options when it comes to finding potential alternatives like Klaviyo. Klaviyo has gained great popularity in the field of eCommerce marketing and presents itself as a strong Mailchimp alternative.

As a business owner or an individual, it is important that you do your research on Klaviyo vs. Mailchimp before deciding which one is the best email marketing platform.

If, however, you have unique requirements that cannot be fulfilled by any one of the apps, you can go for workflow automation and app integration. It is a good idea to explore Mailchimp integrations and Klaviyo integrations available on Appy Pie Connect before deciding between the leading email automation tools.

Table of Content

Introduction

The current worldwide email marketing revenue is USD 8.49 billion. Automated email marketing can prove to be a blessing, whether you are a small business or an enterprise. Even individuals or entrepreneurs are known to save time, money, and other resources by opting for any of the top email marketing platforms like Mailchimp or Klaviyo.

An all-in-one email marketing platform, Mailchimp is the perfect solution for various types of needs. The platform has a brilliant interface that gives you all the required information about your customers in one convenient space. It lets you improve your conversions, offers optimization with AI and analytics, targets the right audience segments with personalized email communication, and a whole lot more.

Klaviyo is one of the best email marketing software that helps eCommerce store owners create a highly personalized experience for their customers. The email automation platform is often used alongside eCommerce platforms to help business owners create a cohesive marketing ecosystem. In addition to automated email marketing, Klaviyo also offers bulk SMS campaigns while personalizing each message delivery that leverages powerful automation.

Klaviyo vs. Mailchimp - A comparison

Now that we have a basic understanding of what Mailchimp and Klaviyo can do for you, it is time to take the discussion further and weigh out the differences before choosing the one that works best for your business.

  1. Ease of use

    2. Klaviyo is loaded with some of the most amazing features but is known particularly for its highly intuitive interface. Mailchimp, the veteran in the field, is still the winner because it is really simple as a platform and offers great guides at each point.

  2. Digital marketing

    3. Klaviyo, in this aspect, only focuses on email and SMS as digital mediums for their marketing methods. Though Mailchimp does not offer SMS marketing, it still ranks higher on this criterion, with email, landing pages, ads, postcards, social posts, and surveys as marketing tools.

  3. Features

    4. As I said earlier, Klaviyo is loaded with in-depth tools for customization, segmentation, automation, and analytics/reports. Though Mailchimp has more or less the same features, these features are much less in-depth. So, Klaviyo wins this round.

  4. Reporting and analytics

    5. Klaviyo has impressive tracking tools, including a visual dashboard where you can see how many subscribers opened your emails, from where they opened the emails, which links they clicked on, the number of bounced messages, unsubscribes, and more! Mailchimp, too, offers valuable reports, but not as many as Klaviyo. The Mailchimp dashboard is quite simple and easy to use but is not as robust as the one from Klaviyo.

  5. Customer support

    6. Klaviyo offers email, live chat support, and community. Customers can easily contact a representative via email or live chat for timely assistance. Live chat support is available only in the paid plans. For customer support, Mailchimp offers Mailchimp assistant, email support, and 24×7 chat support. Phone support is only available in the premium plan.

    Top Mailchimp integrations

    • Integrate Google Forms with MailChimp so that whenever you add a new response row to the bottom of a Google Forms spreadsheet, a new subscriber is automatically added to a Mailchimp list of your choice.
    • Connect MailChimp with Microsoft Outlook so that whenever you add a new subscriber to a Mailchimp list, a new contact is automatically added to your Microsoft Outlook account.
    • Establish an automated workflow between MailChimp and Office 365 so that whenever you add a new subscriber to one of your Mailchimp lists, an email is automatically sent from your Outlook email account.
    • Build a meaningful integration between MailChimp and Microsoft Dynamics 365 Business Central so that whenever you create a new subscriber on Mailchimp, a corresponding contact is automatically added to your Microsoft Dynamics 365 Business Central.
    • Integrate Google Groups with MailChimp so that whenever you add a new member to Google Groups, a new subscriber is automatically added to a Mailchimp list of your choice.
    • Connect MailChimp with LinkedIn so that whenever you create or send a new Mailchimp campaign, a new update is created automatically for your LinkedIn company page.
    • Establish an automated workflow between MailChimp and Instagram so that whenever you post a photo or video on Instagram, a campaign draft will automatically be set up on Mailchimp.
    • Build a meaningful integration between MailChimp and Etsy so that whenever you create or send a new Mailchimp campaign, your Etsy shop details are updated automatically.
    • Integrate Vend with MailChimp so that whenever you add or update a customer on Vend, a corresponding subscriber is added or updated automatically on your chosen Mailchimp list.
    • Connect MailChimp with Amazon Seller Central so that whenever you receive a new order on Amazon Seller Central, a new note is automatically added to an existing customer on your Mailchimp list.

    Top Klaviyo integrations

    • Integrate Klaviyo with Etsy so that whenever you add a new event for any metric on Klaviyo, your Etsy shop details are updated automatically.
    • Connect Judge.me Product Reviews with Klaviyo so that whenever you receive a new review on Judge.me Product Reviews, a new member is automatically created on Klaviyo.
    • Establish an automated workflow between Klaviyo and Squarespace so that whenever you add a new event on Klaviyo, a new order is automatically created on Squarespace.
    • Build a meaningful integration between Klaviyo and Vend so that whenever you add a new member to Klaviyo, a corresponding new customer is added automatically to your Vend account.
    • Integrate MINDBODY with Klaviyo so that whenever you create a new contract on MINDBODY, a member is automatically added to your Klaviyo account.
    • Connect Klaviyo with WordPress so that whenever you add a new member on Klaviyo, a user will automatically be created on WordPress.
    • Establish an automated workflow between Square with Klaviyo so that whenever a new customer is added to Square, a subscriber is automatically added to one of your Mailchimp lists.
    • Build a meaningful integration between Klaviyo with GoHighLevel so that whenever you create a new event for any metric on Klaviyo, an opportunity is automatically created on GoHighLevel.
    • Integrate Zoho Desk with Klaviyo so that whenever you receive a new ticket on Zoho Desk, a corresponding new subscriber is automatically added to Klaviyo.
    • Connect Klaviyo with Odoo CRM so that whenever you create a new member on Klaviyo, a corresponding new customer is automatically added to your Odoo CRM account.

    Top integrations between Mailchimp and Klaviyo

    • Connect Mailchimp and Klaviyo so that whenever you add a new subscriber on Mailchimp, a corresponding new subscriber is automatically added to your Klaviyo account.
    • Integrate Mailchimp and Klaviyo so that whenever you update an existing Mailchimp subscriber, the corresponding existing customer on Klaviyo is automatically updated.
    • Create a workflow between Klaviyo and Mailchimp so that whenever you add a new event for any Klaviyo metric, a Mailchimp campaign draft is automatically created.

    Conclusion

    At this point, we have already talked about Mailchimp and Klaviyo and what these apps can do for a business. Despite both the apps essentially being email automation tools, there are a number of defined differences between the two, and we have mentioned them too.

    Equipped with all this information, you can decide which of these platforms suits your business and marketing requirements in the best possible way. However, in case any of these apps do not meet your specific requirements, you can opt for workflow automation through meaningful app integrations using Appy Pie Connect, the top no-code workflow automation platform.

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Snigdha

Content Head at Appy Pie

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