What is a Letterhead and why it is important to create a Letterhead?

Neeraj Shukla
By Neeraj Shukla | August 4, 2022 2:16 pm
Importance of Letterhead Your Business

A letterhead is a printed heading on paper that typically includes the name, address, logo, and contact information of a business or organization. There are businesses that use other information such as a tagline, contact information, or social media links on their letterhead. The purpose of a letterhead is to provide the recipient with information about the sender. A letterhead can be used on many different types of documents, including invoices, letters, employment documents, memos, and more.

Why do Businesses Need Letterheads?

There’s a huge difference between receiving a letter on standard blank paper, and getting one topped with a beautifully designed letterhead. A letterhead acts as a marketing opportunity, provides an opportunity for brand engagement, and, apart from anything else, lends credibility to the words on the page. There are many reasons your business needs letterheads, including

  • To make a good impression: Your letterhead is often the first impression that your customers have of your business, so it’s important to make sure it reflects your brand well. A well-designed letterhead can help you stand out from the competition and make a good first impression.
  • To look professional: When you send correspondence out on letterhead paper, it will make your company come across as official and much more professional. It is extremely important to retain a strong and consistently professional image as a business, and using letterheads is part and parcel of this.
  • To create brand awareness: If you are looking for a way to improve your company’s branding and marketing, consider investing in custom letterheads. A well-designed letterhead can help to raise awareness of a company’s products and services, and it can also help to build brand recognition.
  • To reinforce your company image: Customers who receive a professionally printed letterhead with every correspondence are more likely to remember your company name and associate it with a positive image. Your letterhead communicates that you’re a credible, established business, which can inspire confidence in potential customers. Also, you can look for how to create a standard business card that exposures to the overall image of your business.
  • To serve as a marketing tool: A professional letterhead can serve as a marketing strategy for a company. It can help promote the company’s brand and make it more recognizable to potential customers while promoting your product or service in an effective way.

How to Design a Professional Letterhead for Your Business?

Your letterhead is often the first impression that your customers have of your business, so it’s important to make sure it reflects your brand well. A good letterhead will showcase your company’s logo, contact information, and values. It should be professional and simple while still conveying your company’s unique personality.

Designing an effective letterhead is a unique challenge. Sometimes your letterhead design will be the first interaction a customer has had with a particular company, while other times it will be used to reinforce the brand identity. It’s crucial to get the details right but to also produce something that’s eye-catching, and memorable.

Useful Tips for Improving Your Letterhead Design

A letterhead acts as a marketing opportunity, provides an opportunity for brand engagement and, apart from anything else, lends credibility to the words on the page.

  • Use a simple and clean design

    Your letterhead should have a simple and clean design. Avoid using too many colors or images as they can make your letterhead look cluttered and unprofessional. Instead, stick to a few basic colors and use simple fonts and graphics.

  • Use color sparingly

    Color is a great way to draw attention to your design, and to specific areas within your letterhead. Not only can it highlight a section, but it can also communicate specific ideas and emotions, create associations and, of course, reinforce branding. Use color sparingly and make the most of the impact it brings to your letterhead design.

  • Use hierarchy in your design

    You need to decide on the critical pieces of information your letterhead should convey, and design based on this hierarchy. Key information should be positioned obviously and accessibly, while less important information can be reduced in size and tucked away in a less obtrusive area.

  • Choose the right details

    It’s not always necessary to include every last detail on a letterhead. Consider who will be using the stationery and what information is really necessary, and choose the right details for your letterhead.

  • Make sure it’s easy to read

    Your letterhead should be easy to read. Choose a font that is legible and easy on the eyes. Avoid using fancy or decorative fonts as they can be difficult to read. Stick to basic fonts such as Arial, Times New Roman, or Calibri.

  • Represent the brand

    Make sure you carefully represent the company’s branding when designing your letterhead. This isn’t just about the logo, but the choice of color scheme, font(s), imagery, and much more. If your logo has an exclusion zone, make sure you adhere to it on your letterhead.

Now that you have a much better idea of what letterheads are and how you can design them, why not start designing your own? Use this newfound knowledge to create some of the most appealing letterhead designs, using Appy Pie’s letterhead maker, which allows you to access some of the most powerful design features to create awesome letterheads with ease.

Appy Pie’s letterhead generator is a cloud-based online design tool, equipped with awesome design options, with thousands of eye-catching templates to choose from, where you can access cloud storage to save your designs on the go!

How can you make your own letterhead with Appy Pie Design?

  1. Log into the Appy Pie Design platform
  2. Select from one of the thousands of letterhead templates to begin
  3. Add your company name, logo, and address
  4. Alter the colors based on your brand identity
  5. Save your design and export in the file type you need

Neeraj Shukla

Senior Lead Content at Appy Pie

App Builder

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