How to Use Instagram Reels to Reach New Followers

By Abhinav Girdhar | Last Updated on April 12th, 2024 6:14 am

Instagram is a popular app that can be used for professional and business purposes. However, to achieve success on the platform, it is important to utilize Instagram Reels and Stories as well as other features offered by the app. This article will show you how to use Instagram Reels and Stories to increase your reach and attract new followers to your account.How do Instagram Reels Work?Instagram Reels were designed as a way for users to post long-form content over multiple pictures or videos within just one post. For example, you can create an Instagram Reel from a video if you want your followers to see your footage all at once. You can also create an Instagram Reel from a series of images or videos, so it might be easier for users to view these posts in their newsfeeds. With this feature, you have more control over what you want your followers to see – instead of displaying a sequence of images or videos in reverse chronological order as they normally would be displayed on the platform. In addition, you can also post longer captions with each image or video that appears in an Instagram Reel. This gives you more space to explain what’s happening in each photo or video, which could help engage users who are checking out your reel regularly. According to TechCrunch, users can now edit their own clips using the app’s built-in tools before posting their clips as Reels.How to Use Instagram Reels to Attract New FollowersCreate Content for Your Explainer Video – Since you can post longer captions on your Instagram Reel, you might want to include a short video that explains what your business does. This will allow users who are checking out your content to understand what your company is about right away. If you create a video for this purpose, make sure the video is short and concise – otherwise, it might get deleted by other users who don’t have time to watch a lengthy video. Create a Series of Images or Videos – Instead of just posting one long-form clip as an Instagram Reel, you can also create a series of images or videos that are linked together. For example, if you’re showcasing a new product that you have for sale, then you can create a series of videos that show how this product works and how users can benefit from it. Give Clients a Sneak Peek – On your Instagram account, you can give clients a sneak peek at upcoming projects so they know what to expect from your business. You can even provide them with exclusive information about these projects so they feel important and appreciated as potential customers. Showcase Events – Another way to attract attention through Instagram is to showcase events that your company is hosting or attending. You can even share images or videos of people who were able to attend these events in order to encourage more people to join the fun. Share Results of Surveys – If you conduct surveys regularly, then it makes sense for you to share the results of these surveys on your Instagram account. This will help attract more followers to your account, since you’re showing your followers how much work you put into getting feedback from them. You can also host focus group meetings or online polls in order to get more information about the types of products or services that are most relevant to your audience.What are Instagram Stories?Instagram Stories are similar to Reels in that they are also designed for users to post long-form content on their Instagram account. However, unlike Reels, Instagram Stories are only displayed for 24 hours after they are posted. This makes them a great way to share exclusive content with your followers so they can’t see this information anywhere else. For example, if you have new products on sale, you can share images of these products with customers so they can decide if they want to purchase these products or not. Another way to use Instagram Stories is to share behind-the-scenes videos of your company’s headquarters or business meetings. These videos could show employees who are working on projects for clients, which will help clients get more exposure on social media platforms.How to Use Instagram Stories to Improve Your BusinessShare Images of Products – If you have new products that you’re selling online or in physical stores, then it makes sense for you to create an image series showing how these products look in different settings or how users can benefit from them in their daily lives. Share Behind-the-Scenes Videos – On your Instagram account, you can show clients what it’s like to work at your company’s headquarters or showcase employees who are working on projects for clients. You can even provide links to these videos when people visit your website or when they click on the “View Website” button on social media accounts where they follow your business. Showcase Events & Meetings – As explained above, you can share behind-the-scenes videos of your company’s events and meetings. This will help clients get a better understanding of what your business is about and how you operate as a company. Showcase Staff – On your Instagram account, you can showcase staff members who work for your company and show off their unique skills and personalities. This will help customers get to know the employees who work for your business, which could increase sales in the long run. Post Pictures of Your Office – You can also post pictures of your office or show people around your office so they understand what it’s like to work at your business. Encourage Social Media Interaction – On Instagram Stories, you can also encourage users to share images or videos with other followers on their accounts. For example, if you’re having an event or meeting that other people might want to check out, then you can ask other users to share these types of content on their own accounts.What are Instagram Reblogs?An Instagram Reblog allows users to repost content from other users on their own account without taking credit for posting this content originally. Instead, they are putting credit back into the original creator’s hands by allowing them to share their content with more people on social media platforms. For example, if you see a picture that you want to repost on an Instagram Reblogger’s account, then you simply click the “Repost” button, which is located underneath the picture. After clicking this button, Instagram will automatically go back to the original account where the picture was originally posted and link it to your own account. In addition, you can also add a comment below the picture to give credit to the original creator of the content.How Instagram Reblogs Affect Your BusinessIncrease Social Media Reach – If you have a product that you want to sell online or in physical stores, then it makes sense for you to repost images of these products on your own account so they reach a wider audience. You can even repost videos that showcase how customers can benefit from these products in their daily lives. Share Content from Other Users – If you don’t have enough content on your own social media accounts on each platform, then it makes sense for you to repost content from other users instead of creating brand new content using your own limited resources. This will allow you to build up your social media following on each platform without having to spend thousands on marketing campaigns or pay hundreds of dollars for graphic design services.How Do You Repost Content?If you want to repost pictures or videos from other users on social media platforms like Twitter and Facebook, then it’s important for you to know how this process works. While some social media networks make it easier than others to repost content, most platforms will offer you two ways of doing this: • On Twitter : When you click “Retweet” underneath another user’s tweet, this will automatically copy the text of the tweet into your clipboard. After copying this text, go back to your own Twitter account and click “Tweet” to post the copied text onto your own account. Another way to retweet on Twitter is by using a Twitter screenshots tool to capture a tweet and then repost it; the good thing about it is that they have many templates design. • On Facebook : When you want to repost content from another user’s account, go to the top of the page where there is a Post icon. Click this icon, then choose “Repost” from the drop-down menu. This should automatically copy the link of the original post into your clipboard. After copying this link, go back to your own Facebook account and click the “Post” icon at the top of your screen. Then you can paste this link into the text box on Facebook and click “Post” to publish it on your own profile for all your followers to see.How Do You Find Repost Content?If you monitor social media accounts regularly, then it will be easier for you to find images or videos that you can repost on your own accounts. However, if you don’t have time to keep tabs on other users’ accounts, then there are third-party tools that can do this for you. For example, tools like Social Repost collect images and videos from multiple sources so you can repost these images on multiple social media profiles at once without having to spend too much time or money on this process. Another option is Social Media Examiner’s free tool called Repost Manager, which allows users to easily add posts from their dashboard without having to log in and out of different social media platforms. In addition, they also provide a comprehensive analytics dashboard

Abhinav Girdhar

Founder and CEO of Appy Pie

How to Use Instagram Reels to Reach New Followers

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