How to Make a Brochure: Tips to Create a Brochure with free Templates

Abhinav Girdhar
By Abhinav Girdhar | November 1, 2022 5:56 am
Tips for Designing a Brochure

Every one of us has been handed over our justifiable share of brochures. Whether someone is attempting to drive traffic to their new gym, market their business, or showcase a saleable property, brochures are practical and powerful tools for educating and partaking with the audience. However, it will be possible only if the design of the brochure is engaging and on point.

Brochures are all about their design and first impressions. A great brochure design will propel the audience to go through everything on the flyer. So how do I design a brochure that will stand out? Towards the end of this article, viewers will know everything they need to create a brochure, design it and print the best design brochure, which will have an enduring influence on the target audience & drive the result.

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What is a Brochure?

A brochure is a marketing tool that promotes the goods or services provided by a company via a company brochure. They are promotional materials to introduce an organization, company, product, or service. Brochures exist in various sizes and forms, from the more widely used bound multi-page booklet to a single sheet that has been folded to create parts and consists of pictures along with the text.

The main motive of a “Professional Brochures Design” involves:

  • Promotion of service, agency, or products
  • Building trust among the brand and its potential target audience
  • Breathtakingly attractive visual design immediately catches the attention of the intended audience
  • A cost-effective medium of advertising

How to Design a Brochure- Know your brand personality

A professional brochure design can persuade clients, educate their readers, help reach the target audience, and convey the company’s authority and credibility. The brochures’ graphic design must be accurate and fulfilling, but many people fail to do so.

  • Understand your clients
    The company’s target market needs to make a brochure as a communication tool. Through this, brands will be able to capture the customers’ interests. For instance, choose a brochure design that relates to gastronomical or cooking delights while targeting food lovers. The higher the wants and needs of the target audience are pinpointed while making a brochure, the higher its effectiveness will be.

  • Thoroughly understand the brand objective
    Knowing what the design is for can help people make it work effectively. They will be sent in the appropriate route for the brochure’s purpose. Is it a concert for a good cause? An event? A tool for advertising?

    To select the best brochure design, thoroughly understand its purpose. Everything included in the brochure design will be communicated directly to the audience.

  • Be unique and creative
    Creating a brochure relates to creativity as it will help the brand stand out from the competition. Aim for a unique and original design whether it’s a business brochure, event brochure, photography brochure, or realestate brochure. For instance, Make a leaflet that can still be noticed if mixed up with other brochures on the rack. Creativity tends to strengthen the identity of a brand.

  • Get on the point quickly
    A brochure is something which must be on point. Avoid the urge to reel off all the victories and accomplishments of the company. Avoid inputting complete information related to the company’s service or product. Instead, focusing on the information that will grab the market’s attention is suggested. Focus on an interest concisely to make readers quickly grasp the message.

  • Design it for the readers
    Several graphic designers struggle to place the needs of their readers while designing and putting their desires. Being a designer, imagine yourself in the target market’s position and then start creating a brochure.

  • Do not forget to include a call-to-action
    Irrespective of the beautiful design of the brochure, it won’t accomplish its ultimate goal if it lacks a call to action. Therefore, it is crucial to provide readers with a reason to contact or take advantage of the services the brand offers, even after creating an attractive brochure.

How to Make a Brochure with Appy Pie’s Free Online Brochure Maker?

Are you searching for the best free brochure designs for your brand? The Appy Pie Design free brochure maker contains a variety of templates curated by professional graphic designers suitable for every kind of need. Making a brochure is made easier with Appy Pie Design by following the steps:

  1. Start with a free brochure maker
    Yes, making a brochure with Appy Pie’s Graphic Design Software as Brochure Maker is free and easy to use for creating the best brochure design. First, open the Appy pie design and head to the design section. Then, select the “Brochure Maker” option and create a brochure.

  2. Choose from the pool of professionally curated brochure templates
    Brochures’ graphic design must be the main thing that designers must focus on. The Appy pie consists of various designer templates keeping in mind the professionalism needed while selecting the template. The professionally designed invoice templates contain at least one for every kind.

  3. Customization is the key
    The Appy Pie Design consists of various customization options. Gain access to the collection of icons, illustrations, and much more from Appy Pie’s library, which consists of extensive customization options. Make a brochure highly personalized by inserting your brand’s logo, color scheme, and pictures of services or products offered by the brand.

  4. Share or Download the Brochure
    In this last step, review the brochure and go through it, keeping in mind the customers it is made for, and then download it to your PC or share it directly from Appy Pie Design’s Brochure maker.

  • brochure maker online
  • create a brochure
  • online brochure design
  • free brochure templates


Although watching your brochure come to life in print would be amazing, the benefits will be realized after you start using it. For example, business owners can distribute brochures at their business places, display them strategically to draw in potential consumers, or bring them to trade events.

Make your brochure using Appy Pie Design Brochure Maker easily. Anyone can make the best design brochure as the Brochure maker of Appy Pie is straightforward to use. You need not be a designer to create a professional brochure design; create it on Appy Pie by selecting the best available template suited to your brand and customizing it.

Abhinav Girdhar

Founder and CEO of Appy Pie

App Builder

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