Google Display Ad Sizes: Everything You Need to Know


Neeraj Shukla
By Neeraj Shukla | Last Updated on August 25th, 2022 12:01 pm
Most Popular Google Display Ad Sizes 2022

Google Ads is one of the most popular and effective online advertising platforms that allow businesses to place ads on Google’s search engine results pages (SERPs). When someone searches on Google for a term that’s related to your business, your ad may appear at the top of the SERP, giving you the chance to reach potential customers who are actively searching for what you have to offer. Google ads can be customized to target specific demographics, interests, and locations.

Creating a Successful Google Ads Campaign requires a lot of experience and understanding of the Google algorithm. You need to learn how to use Google Ads, you need to come up with a campaign strategy, and you need to be able to track your results. The effectiveness of your Google advertisements depends on a variety of criteria, but display ad size is one that cannot be overlooked. So in this article, we’re going to discuss some of the best image size options for you to use in Google Ads.

Most Popular Google Display Ad Sizes

Google offers a variety of display ad sizes to choose from, depending on your objectives and where you want your ads to appear. The most popular Google display ad sizes are:

Square – 250 x 250

The square ad is one of the most popular ad sizes on the Display Network. It works well with a variety of content and can be placed in different areas on the page.

  • google ads 250x250
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  • google ads 250x250
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  • google ads 250x250
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  • google ads 250x250
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Banner – 468×60

The banner ad is a classic ad size that has been around for years. It’s still one of the most popular ad sizes on the Display Network.

  • 468x60px Google Ads
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  • 468x60px Google Ads
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  • 468x60px Google Ads
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  • 468x60px Google Ads
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Small Square – 200 x 200

The small square ad is similar to the square ad, but it’s smaller. This ad size can be placed in smaller spaces on the page and still be effective. Square ads are small, so advertisers should expect them to be outperformed by larger ad formats.

  • google ads 250x250
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  • google ads 250x250
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  • google ads 250x250
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  • google ads 250x250
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Skyscraper- 300×600

The half-page ad is a newer ad size that’s becoming more popular. This ad size can be placed in a variety of locations on the page and still be effective.

  • 300x600px Google Ads
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  • 300x600px Google Ads
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  • 300x600px Google Ads
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  • 300x600px Google Ads
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Leaderboard – 728 x 90

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. The leaderboard ad is similar to the banner ad, but it’s larger. This ad size can be effective in grabbing attention and driving clicks.

  • 728x90px Google Ads
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  • 728x90px Google Ads
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  • 728x90px Google Ads
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  • 728x90px Google Ads
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Wide Skyscraper – 160×600

The wide skyscraper ad is similar to the skyscraper ad, but it’s wider. This ad size can be effective in grabbing attention and driving clicks.

  • 160x600px Google Ads
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  • 160x600px Google Ads
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  • 160x600px Google Ads
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  • 160x600px Google Ads
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Inline Rectangle – 300×250

The inline rectangle ad is similar to the square ad, but it’s rectangular. This ad size can be placed in different areas on the page and still be effective.

  • 300x250px Google Ads
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  • 300x250px Google Ads
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  • 300x250px Google Ads
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  • 300x250px Google Ads
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Google Ad Sizes for Mobile

Mobile traffic is increasing rapidly across the globe. This is due to the increasing number of mobile devices and the growing popularity of mobile applications and services. So, put the mobile experience foremost in everything you do. This also applies to your campaigns. There are a variety of ad sizes available for mobile ad units, but the best performing Google Display Network ad sizes for mobile ads are:

  • 300 x 250 – Medium Rectangle
  • 320 x 50- Mobile Leaderboard
  • 320 x 100 – Large mobile banner
  • 250 x 250 – Square
  • 200 x 200 -Small Square

Do Google Display Ads Sizes Matter?

Google display ads come in a variety of sizes, and each size has its own benefits and drawbacks. The size of a Google display ad may matter to advertisers for a number of reasons, including the amount of space that is available on a given page, the cost of the ad, and the amount of exposure that the ad will receive. There are a few reasons why ad size matters to Google:

  • Ads that are a different size than what Google expects can throw off the formatting of a page. This can create a bad user experience, which is something Google does not want.
  • Ads that are the wrong size can also impact Google’s ability to properly track impressions and clicks. This can lead to inaccurate data, which is something that Google does not want.
  • Ads that are the wrong size can also impact Google’s ability to generate revenue. This is because ads that are the wrong size may not be able to properly display all of the content that they are supposed to, which can lead to fewer people seeing the ad and fewer people clicking on it.

The size of a Google Display ad can have a significant impact on its effectiveness. Ads that are too small may be overlooked entirely, while ads that are too large can be intrusive and off-putting. Ultimately, finding the right balance between size and placement is key to ensuring that your ad is seen and clicked on by potential customers.

If you’re planning to run your own Google Ad campaign, you should try Appy Pie Design to create effective Google Ads. With Appy Pie’s Google Ads Maker, you can create a Google Ads banner in just a few clicks.

Create your own Google Ads banner with Appy Pie’s Google Ads Maker

  1. Go to Appy Pie Pie Google Ads Maker
  2. Pick a banner template from the range of sizes
  3. Enter your ad’s headline and description
  4. Customize your ad design with the easy-to-use editor
  5. Download your high-resolution Google Ads banner file in just a click.

Neeraj Shukla

Senior Lead Content at Appy Pie

App Builder

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