How to use Webinar Marketing to Increase your Sales?


Ruchi Gohri
By Ruchi Gohri | Last Updated on February 25th, 2020 2:36 pm | 6-min read
What is a webinar

Table of Content

How to use Webinar Marketing to Increase your Sales?

    What is a Webinar?

    Webinar Formats

    Features of the Webinar

    Webinar Marketing

    How you can get people to attend your webinar?

    How to use Webinars to Sell your Products?

Like many other people, do you also think that webinars are boring?

If yes, you are not under the right impression.

What is a webinar

On the contrary, webinars are interesting real-time events that multicast audio or video conferencing to occur even when participants come from remote locations. Webinars are one of the best business marketing strategies for connecting to the audience and converting them into customers.

In the post ahead, we will discuss what is a webinar and its features. Also, how you can get the attendees to your webinar and how to sell your products to them. However, before that let us know more about webinars.

What is a Webinar?

A webinar is an online seminar held through the Internet which connects individuals with audiences across the world. Webinars also help businesses promote their products and increase sales. They act like a secret weapon that works wonders for your brand. Many people take a live webinar platform as the next big step in marketing as it provides real-time connectivity and communication between the presenter and the audience interacting with them.

Webinars are the lead generation tools that offer free and useful information. They help you pitch in your products and services directly to the interested potential clients and no one even needs to get out of their office chair.

Webinar Formats

Webinars offer an exclusive opportunity to get on camera, interact with people, play an audio or a video, show slides, and a lot more. Here are six popular out-of-the-box webinar formats that you can use.

  • Audit Webinar

  • Case Study Webinar

  • Live Q&A Webinar

  • Interview Webinar

  • Virtual Conference Webinar

  • Workshop Webinar

No matter which webinar format you go for, you just cannot cut corners with quality. Always remember to stick to time and plan well in advance. You can use webinar hosting websites to make it easy for the users to attend the webinars. Webinar hosting services include three key functional categories – hosting options, webinar features, and presenter tools.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Features of the Webinar

Webinars can be organized for various purposes such as education, business marketing, corporate training, etc. Here are some major features of the best webinar platforms.

  • Sharing video and presentation

  • Multidirectional conference

  • Desktop sharing as a presenter

  • Polls and surveys

  • Whiteboard

  • Text chat

  • Recording broadcasts to watch later

Webinars can reach a confined audience of unlimited size all around the world. They can bring the most benefit when used as a marketing channel.

Webinar Marketing

Webinar Marketing is an online presentation showcasing your product and services. Webinars are likely to gain more attention, as video content creates twice the engagement of other forms of marketing. Here are a few reasons why people use webinars to sell their products.

  1. Establish Business Credibility

  2. Product Promotions

  3. What is a webinar

  4. Increase Brand Awareness

  5. Expand the Audience and Contact List

  6. Cost-Effective

Organizing a webinar to market your products is just not enough. You need people to attend it to make it successful.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

How you can get people to attend your webinar?

It is important that you implement an effective event promotion strategy. There are various techniques to embrace when promoting your upcoming webinar but the most effective one is still the email marketing strategy.

(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Here is how you can promote your webinar and get people to attend it.

  1. Post on your blog
  2. Posting the webinar information on your business blog page is an excellent way to attract attention of the audiences. It sounds a little obvious though, but if you have the traffic coming on to your blog page, why not utilize it.

  3. Email your prospective attendees directly
  4. Organizing a webinar is like holding a party. Make the most of your contact list or any database you already have and start inviting. Personalized invitations are the best way to invite audience.

  5. Join hands with someone else to maximize email reach
  6. If you’re running an online webinar that involves a partner organization, then it could be a good idea to join promotional forces and expand the email reach. Promotional forces have a huge customer database that can be useful for you as well.

  7. Post on social media
  8. Increase your reach by utilizing your social media approach. Twitter, for example, is a unique way to nudge any potential audiences that the date and time of your webinar is fast approaching.

  9. Advertise on social media
  10. Use the social media platform where your audience hangs out. For instance, there is no point in advertising your products on Instagram if your audience is largely active on LinkedIn.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  11. Add a link to your email signature
  12. Email signature is such an obvious promotional tool but the one that we usually forget about. Your email signature is a perfect place to advertise a webinar.

  13. Post on industry forums
  14. Promote your webinar where you know people will be interested. Perform research for the people and places you think will be suitable as per your webinar topic.

  15. Write a guest post and mention the webinar
  16. You can also use your guest posts to promote your webinar. Make sure you include the key information points in the post like date, time, and host site details.

  17. Create a website pop-up to alert web visitors
  18. Pop-ups are a little annoying but are extremely effective. For an instance, the Sumo users gathered 23,645,948 email addresses in around two years using their List Builder pop-ups.

  19. Tell people you meet at networking events or through your sales team
  20. Even in this age of algorithms, promotional word of mouth still counts. Talk about your free webinar to every other person and encourage your team members to do the same.

    Open the shop online instead of going for the mortar route and boast of the new wave of entrepreneurs. It helps you reach customers around the globe, work from anywhere, advertise with targeted precision than ever before, and many more outstanding benefits. Check out how can you sell your products through a webinar.

How to use Webinars to Sell your Products?

Webinars help drive leads into your sales funnel, thus giving you an additional edge over your competitors. You can field questions live from your audience, advertise your product, explain it yourself, and start a conversation among the participants of your audience. Find out how you can sell your products through webinars.

  1. Know what you need to communicate
  2. You should have a good command of what you communicate with the audience. You should always have an answer to the questions like

    • Why is your service important?

    • Why are you better than your competitors?

    • Ultimately, why should I choose you?

    You should answer these questions better than anyone else. However, just answering these questions is not enough. Creative social media, effective blog writing, and an informative website provide this information, but again, the word of promotion matters.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

    Do not just keep on saying things. Let the audience speak! Give them a moment to think! Use pauses when making an important point.

  3. Meet the expectations and create the hunger
  4. Give them insights they have never heard before. Be clear. Use stories and expressive pictures to explain your point. Guide the prospects the way that encourages them to ask more questions. Create intense curiosity in what else you can offer while making this sale. To create this hunger – be specific, action-oriented but incomplete!

  5. Promise Viewers something New
  6. Tell your viewers that you know they do not have time to waste, so you will not waste their time. Directly come to the point. Skip your Introduction. They understand you are alone in a room, talking into the air at them, you must be on a mission. Do not use adjectives and adverbs, let them decide. This is how you can connect with your audience.

  7. Post an impressive Webinar Content
  8. Your free webinar content answers the What, whereas the paid content answers the How. For instance, in your webinar, describe what the opportunity looks like. Create a picture using expressive images and powerful words and stories. Deliver just enough that people see the What, understand it, and look for the results they can achieve.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  9. Implement a Strong Marketing Plan
  10. With your knowledge on how to host your webinar, a solid marketing plan for your big day is the last thing that you need to take care of before you start selling. The first lesson for online marketing is to utilize social media, and then do it some more. Twitter, Facebook, Google+, email, and your blog. All these can be the most efficient for drumming up attention to your webinar.

Free marketing webinar services can be an extremely effective and affordable way to reach new customers. Do not just keep on saying things. Let the audience speak! Give them a moment to think! Use pauses when making an important point.

Conclusion

If you’re thinking of starting out on your webinar career, then we would suggest you start small and test the water first. Organize a webinar that you believe will be of interest and see how it goes before hosting another one.

Now that you know how to sell your products using webinar services. If you want to know more about it, go for Appy Pie’s Webinar Marketing Academy Course and get insightful statistics. With the correct planning, marketing, selling, and follow-up, you can get the huge gains on your time and effort. Sell your products using Webinar Marketing and take your business to new heights! Good Luck!

You May Also Like:

Take a deeper dive into the digital ecosystem and start expanding your business with these helpful resources:

Ruchi Gohri
About The Author

Ruchi Gohri, content writer at Appy Pie, has penchant for writing. With over 4 years of experience, she plays around with words elegantly, crafting simple content for all to read. In her free time, she loves her couch either to read or catch on her sleep.

App Builder

Take a Related Course