What Are the Two Major Types of SEO? Definitions and Differences
There are two major types of SEO:
The activities that are supposed to be carried out on the page that is to be published including infusion of keywords, inserting internal links, meta tags, meta description, building a customized URL structure, inserting the alt attributes, taking care of the image SEO, and providing the users with quality content are referred to as On-Page SEO
The activities that are carried out on a page after it has gone live on the web including sharing the post, commenting on the post to encourage engagement, liking the post on the social media, rating the post, interacting & responding to queries from target consumers are referred to as Off-Page SEO.