Direct Response Marketing Examples to Increase Engagement & Sales
A great example of a wow-factor email from a recent purchase I made.
I know I’ve mentioned this before, but I recently purchased a trip to Tokyo through a website called Globus. The purchase was a large one for me, so I wanted to review what they did right and wrong with their follow up emails.
In the first 10 minutes, after completing my order I received an automated response thanking me for my purchase and telling me that another confirmation email would be sent out in 20 minutes. In the next 10 minutes, I got another automated message saying that my flight was already booked and provided me with some details about my flight on United Airlines.
Now here is where it gets interesting…
My first email came from a generic Globus address. My second email came from a first name first initial last name @ globusvacations.com address. The fact that they took the time to personalize the email put me at ease as a customer and made me feel like someone at Globus really cared about my purchase. It may not sound like much, but the extra effort went a long way with me as a customer as it let me know that they were going above and beyond the call of duty to ensure that everything went smoothly for my vacation.
This is just one of many examples of how marketers can use automation to enhance their relationships with customers by making them feel special. If done correctly, you can simultaneously save time and improve your overall business operations by eliminating unnecessary tasks so you have more time for strategic projects rather than being bogged down by more mundane day to day tasks.
A/B testing is a great way to keep track of how your online marketing efforts are performing.
This means you can see what works and what doesn’t, and make changes accordingly. A/B testing allows you to:
Create more effective content: If people respond better to a certain design or layout, you’ll know it and can adjust your content accordingly.
If people respond better to a certain design or layout, you’ll know it and can adjust your content accordingly. Find the most efficient distribution method: Which social media platforms work best for sharing your new blog post? With A/B testing, you’ll be able to find out quickly.
Which social media platforms work best for sharing your new blog post? With A/B testing, you’ll be able to find out quickly. Optimize conversion rates: If one landing page converts at 5% and another at 10%, which one do you think will provide the biggest boost in sales? You guessed it — 10%.
A/B testing can even help with branding and getting more followers on social media. When we A/B test our posts on Facebook advertising, we use the same copy but change the image, headline or color scheme to determine which combination produces better results. We then leverage those winning combinations on all future posts. This ensures our content is always engaging, relevant and resonating with our ideal customers.
A/B testing is also a great way to get more followers on social media. It can help you determine which types of posts (videos, images, quotes, etc.) are most likely to resonate with your audience, and then you can focus on creating more of these types of posts in the future. This will help you connect better with new customers and win over their trust.
But A/B testing isn’t just for social media. You can test pretty much any aspect of your online marketing campaign. For example, try running an A/B test on one of your landing pages to see if certain colors or designs drive more sales than others. You might be surprised by what you learn!