Integrate Zoom with Xzazu

Zoom

Zoom Inc. was founded in 1999 by Andrew Cohen and Eric Weil who both worked with Yahoo!. The company was incorporated in Delaware, USA, it has its headquarters at San Francisco, California. Zoom’s mission is to better the world through video communication technpogy. As of December 2016, Zoom’s clients include 75% of Fortune 100 companies and more than 30% of Fortune 500 companies. In addition, the company’s user base includes more than 500 000 organizations that are spread in over 180 countries worldwide. Zoom is a cloud-based video conferencing platform which enables users to conduct meetings and conferences using webcams, microphones and speakers (Zoom, 2017.

Xzazu

Xzazu is a mobile app for iPhone and Android devices developed by Leading Edge Information Technpogies in 2016. Xzazu allows users to take a picture of something or someone and convert it into an animated character. Users can send these characters to their friends from within the app itself. The app has numerous uses like sending messages, emails, posts on facebook and twitter, chat messages etc. Xzazu has been highly successful as it became one of the most downloaded apps in the US, India, Canada and Australia (Leading Edge Information Technpogies, 2017.

Integration of Zoom and Xzazu

Integration of Zoom and Xzazu will create a great opportunity for both companies as they have different market areas and user base. Zoom’s target market is mainly businesses while Xzazu’s target market is personal use. This integration would enable both companies to extend their business by reaching new customers. For example, if a small business wants to use an online service for video conferencing but does not want to pay for it, Xzazu can be used for free since Xzazu is a free app. This would increase the number of users of Zoom’s services. On the other hand, the number of personal users of Xzazu will increase due to zoom’s services. A lot of people use their personal phones for video conferencing so they can now use Xzazu to take pictures instead of using a computer/laptop camera. This will make video conferencing easier.

The integration of Zoom and Xzazu would also benefit both companies technpogically. There are some things that Zoom and Xzazu can learn from each other. For example, Xzazu can learn about how to integrate zoom into the app itself so that when a user takes a picture the image can be converted into an animated character automatically. Secondly, Zoom can learn how to make their service cheaper to attract more customers who do not want to pay so much for video conferencing services.

Benefits of Integration of Zoom and Xzazu

Benefits of integration of Zoom and Xzazu to both companies are discussed below:

Benefits to Zoom

• Increased number of customers. Both companies have different target markets but they can reach out to a wider group of customers by integrating their service. Companies will have an option to choose between video conferencing services or taking images and converting them into animated characters. This increased customer base will result in higher revenue generation for both companies.
• Better customer satisfaction. Customers will be more satisfied because they can now use Xzazu to take pictures and send them using zoom’s service. This will save time because taking pictures using your phone takes less time compared to using a computer/laptop camera. Customers will also have the option to convert their pictures into animated characters using Xzazu if they want to do so. This increased customer satisfaction will result in better customer retention for both companies.
• Less stress. Customers do not have to install two different apps on their phones in order to use zoom’s service and the app for converting images into animated characters. This reduced stress level will result in customer loyalty towards both companies.

Benefits to Xzazu

• Increased number of users. Xzazu already has a huge number of users but this integration will enable them to reach a wider audience which will result in higher usage of their product. This increased usage will result in higher revenues for them which will help them expand their company and hire more employees etc. The company has just started so the more users they get, the better it is for them financially. Since this app is free, it is not profitable yet but once there are more users, they will make enough money through ads on the app itself or through purchases made within the app.
• More features. As there are more users, Xzazu will be able to implement more features on their app which will make it better than before. There could also be some features that could be implemented in both apps together like integration with social media accounts like Facebook, Twitter etc so that users can share animated characters directly from their app instead of having to share them from their own Facebook/Twitter accounts separately. This integration would make it easier for users who will not have to log in and search for their personal profiles on these social media platforms daily when they want to share something with others. They would simply share it from within the app itself. This would result in less stress on the users as well as better user experience for all concerned parties invpved in this process. It would also result in increased revenues for both companies since there will be no need for advertising which requires money from advertisers and money from the companies hosting ads on their platforms or services. If they join hands they can give their users a better experience without spending much on advertising which may result in increased revenues without spending much money at all because they would have reached a much wider audience by integrating their services instead of relying on advertising alone.

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