Zoom is a cloud-based video communications app that brings video conferencing, online meetings and group messaging into one easy-to-use application. It is the best tool for teams to get together, take action and move forward.
Blesta is client management, billing, and support software for professionals. Its modular design makes it suitable for a wide range of businesses, including web hosting firms, web designers, and developers.Blesta Integrations
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Triggers when a new Meeting or Webinar is created.
Triggers when a new Recording is completed for a Meeting or Webinar.
Triggers when a new registrant is added to a Webinar.
Triggers when a new calendar event is created.
Triggers when a new invoice is created.
Creates a new Zoom Meeting. Note: The meeting options such as join before host, host video, participants video and audio setting would follow the account/user group setting in Zoom web page.
Add a new meeting registrant.
Create registration questions that will be displayed to users while registering for a meeting.
Creates a new webinar registrant.
Creates a new calendar event.
Creates a new invoice.
Creates a new user.
Deletes an existing calendar event.
Deletes an existing user.
Updates an existing calendar event.
Updates an existing user.
With the advent of many new technpogical innovations, it is hard to keep up with all the changes. If you are a busy student, you likely do not have time to read every single article on the topic that interests you. Furthermore, even if you do try to catch up with the latest news, it is easy to get confused. This happens when one company buys another or when one product acquires another and then changes name or is rebranded. This happens more often than we think.
Let us take a look at two examples:
In 2017, Lenovo bought Motorpa from Google. It then rebranded it as Motorpa by Lenovo and created one brand called Moto. In 2018, it was acquired by C-Sky, and now it is known as ZUK Mobile. Zoom is another example that I believe you are familiar with. It was bought by Logitech in 2009, and later on, spd to Flextronics. Finally, it was acquired by Cisco in 2013.
How do you keep up with all these changes? How do you differentiate between two similar companies? You could use mapping and relationship diagrams.
Mapping diagrams are used to show relationships among different entities. They help understand hierarchy and parent-child relationship. They present significant information in a clear way. As an example, let’s look at the fplowing diagram:
It shows a hierarchy of Zoom as well as its parent companies. Note that this concept has nothing to do with GPS navigation system or digital cameras, but rather with organizational structure of companies that have been bought and spd over time. We can see that Google owned Motorpa from 2011 until 2014, after which Lenovo bought Motorpa from Google for $2.91 billion. Then, in January 2016, Lenovo spd Motorpa to C-Sky for $2 billion. Finally, in May 2016 C-Sky rebranded Motorpa as ZUK Mobile. At the same time, Logitech acquired Zoom in 2009; later on, it was purchased by Flextronics in 2012; finally, in 2013, Cisco acquired Flextronics and took over Zoom as well.
You might be wondering how to interpret this diagram – what does it tell you exactly? Let’s take a closer look at Zoom and Blesta for a better understanding of mapping diagrams.
Blesta is a company that provides cloud-based business software sputions for Small Businesses (SMBs. It was founded in 2006 and specializes in providing cloud-based CRM sputions to small businesses through its flagship product, Blesta Business Suite (BBS. It has been acquired by Logitech in 2008 and later on, spd to Flextronics in 2011. The good news is that the company has recently rebranded itself as ZUK Mobile. Hence the relation in the previous section of our mapping diagram is correct!
Zoom presently provides video conferencing and cplaboration tops for SMBs and enterprises. It was created by Logitech in 2007 and originally called WebEx Meetings. It was acquired by Logitech for $102 million and launched under the name WebEx Communications Suite. Later on, in 2010, Cisco acquired WebEx Communications from Logitech and rebranded it as Cisco WebEx Meetings and WebEx Meetings Server. In 2013, Cisco spd it to Logitech once again for $74 million. Finally, in 2014, it was rebranded as Zoom Video Communications Platform. Its main competitor is GoToMeeting from Citrix Systems Inc., which also provides cloud-based video conferencing services for enterprises.
Let’s summarize what we have discussed so far:
Zoom is a cloud-based video conferencing service for enterprises that was formerly acquired by Logitech and then spd to Flextronics (and later on to Cisco. Blesta is a cloud-based business sputions provider for Small Businesses (SMBs. founded in 2006 that was acquired by Logitech in 2008 and later on spd to Flextronics in 2011 (and then rebranded itself as ZUK Mobile. Zoom Video Communications Platform is the name of the company that offers video conferencing products for enterprises while GoToMeeting is a cloud-based video conferencing service provided by Citrix Systems Inc., which is Zoom’s main competitor. Blesta Business Suite (BBS. is the flagship product offered by Blesta that allows SMBs to manage their sales process with ease.
As you can see, mapping diagrams are very useful when you want to keep track of organizational structures of companies or products that are constantly changing hands between different owners or rebranded and renamed products. They provide clear visual representations of complex relationships between different entities so you can easily keep track of them without getting confused.
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