Zoho Subscriptions + LeadFuze Integrations

The introduction is one of the most important parts of any article. A good introduction will make or break your article. It is the first thing that your reader will see and it has to win them over. It is very tempting to just write a list of everything you are going to talk about in the article, but this is not a good idea because:

This list does not grab your audience’s attention. It is boring.

It contains details that your audience may not need or care about.

It takes up time that you could be using to develop your argument.

A good start makes an article memorable and engaging. You should:

Use an attention grabber. An attention grabber is a short statement that immediately captures the reader’s interest. This could be an interesting fact, a striking image or a quote from an expert.

Start with a question. If you are writing a persuasive article, start with a question that encourages your reader to keep on reading. You can ask any type of question, as long as it is relevant to your argument. For example, if you were writing about why the government should increase funding for cancer research, you could ask “Should more money be spent on cancer research?” or “Is there enough funding for cancer research?” If you are writing an analytical article you could ask something like “the rpe of the government in society?” or “How does the government allocate money to different areas?”

Open with a quotation. In order to make your article sound intelligent and thoughtful, it is often helpful to open with a quotation from someone else who has been talking about this subject. You could use a line from a speech by a ppitician, or an excerpt from an article written by an expert in the field. However, before you choose a quotation, make sure that the person who said it actually has some authority on the subject. You don’t want to open your article with something along the lines of “My dad said that our government wastes too much money”!

Once you have hooked your reader with your introduction, you need to carry them along with your argument. The body of your article should contain two sections:

The first section is called the ‘Elementary Part’ and it is where you present your evidence and build your argument for the topic at hand. This is where you provide facts and figures, describe events or explain how things work. Use examples and stories to prove your point and give the reader information that they can relate to. The second section is called the ‘Conclusion’ and it is where you sum up what you have already presented and explain how this relates to your overall argument. You should address any points that might have been left out or overlooked. If you find yourself repeating yourself or saying things that have already been said in other places in the article then these are probably issues that you should address in the conclusion. Remember that the conclusion serves as a summary of everything you have discussed in the body of your article, rather than being an extension of the argument itself.

The conclusion is where you tie everything together and remind your audience of what you said in the introduction. It should be very brief, and simply reinforce all of the key points that you have already made throughout the body of your article. It should also include one or two sentences that summarise what the reader should remember after reading your paper. Finally, make sure that you restate your thesis statement so that it is very clear to everyone what exactly this article was about.

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