Zoho People + Constant Contact Integrations

The appeal of the internet has been and continues to be, its ability to allow people to connect and communicate quickly and easily. While email was the first “killer app” for the internet, it is now being surpassed by social media tops that allow people to create their own identities, not just consume information and sell products. This is particularly true for business websites and mobile apps that create a personal experience for customers, thereby increasing customer satisfaction, conversions, and referrals.

Constant Contact and Zoho People are two such social media marketing tops that can help businesses increase their customer base and loyalty. Both of these sputions offer free or low-cost options, which makes them affordable for small businesses. Furthermore, both companies have a long history of innovation and stability, providing customers with a reliable and easy-to-use service.

Integration of Zoho People and Constant Contact

Integrating Constant Contact with Zoho People offers businesses an increase in functionality that can be used to develop customer relationships, grow revenues and gain more market share. By using both services, businesses can create a database of contacts that can be targeted with email marketing campaigns. Additionally, they can learn more about their customers and target them with more relevant content.

Constant Contact’s email marketing software allows users to create personalized emails with content embedded in the email. Users can also track who opens the email and who clicks on links within the email. Zoho’s CRM software allows users to keep track of who has opened the email and who has clicked on links within the email. The information produced by Constant Contact’s email marketing software can be entered into the CRM software via APIs (Application Programming Interfaces.

These two services can be used together to produce an integrated spution that allows businesses to identify customers based on demographic data and interests. As a result, customers will see more relevant content than ever before, leading to higher conversion rates and increased revenue.

Benefits of Integration of Zoho People and Constant Contact

The benefits of integrating Zoho People and Constant Contact include:

• Personalized Content. By using Zoho’s CRM software to analyze data produced by Constant Contact’s email marketing software, businesses can send more personalized emails to customers. Given the amount of time that people spend online, it is important for businesses to be able to engage with their customers in ways that are tailored to their individual needs, interests, and preferences. Using both of these services together will allow businesses to do this.
• Social Media Marketing. By integrating these two services, businesses will be able to maintain a better relationship with new and existing customers through social media marketing. For example, they will be able to alert customers when new products or services become available. They will also be able to notify customers when there are sales or special promotions occurring within the store. This is powerful because it makes customers feel like they are part of a larger community, rather than simply a buyer or seller. In turn, this builds loyalty among people who are no longer just consumers but also brand advocates who are promoting the business on social media sites like Facebook, Twitter, Google+, LinkedIn, etc.
• Increased Revenue. Integrating Zoho People with Constant Contact will allow businesses to increase revenue by improving customer retention rate and increasing the conversion rate of new customers. The integration of these two services will allow businesses to:

Segment B2B leads by interest/demographic data; Develop responsive campaigns; Send more relevant messages; Learn about customer behavior; Gain insights about what customers want; Use analytics to make better decisions; Build customized landing pages; Leverage social media platforms; Use the data from email marketing campaigns to target customers with timely sales messages; Gather data about competitors; Cross-sell products; and Increase customer lifetime value.

The process to integrate Zoho People and Constant Contact may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.