Zoho Desk + Filter By Connect Integrations

Zoho Desk

Zoho Desk is an online customer support software that allows users to manage their clients and customer queries through a single platform. The software also helps businesses to increase their productivity as they can organize their work more efficiently. The top offers centralized monitoring of customer communication and provides a centralized dashboard where all the information can be accessed. [1]

Filter By Connect

Filter By Connect is the leading website creation top used by the web designers to develop their websites. It has been designed in such a way that it allows them to create dynamic websites without any coding knowledge. The top helps them to design, edit, and manage their websites. [2]

Integration of Zoho Desk and Filter By Connect

When integrating Zoho Desk with Filter By Connect, users can connect Zoho Desk with their existing site or they can start a new site with the help of Filter By Connect. They can also add a new user or client in Zoho Desk and connect with customers. They can also integrate their WordPress website with Zoho Desk as well. For example, if a user is using a WordPress website, he/she can add the Filter By Connect plugin to their website and link it with Zoho Desk through their “Installed Plugins” section. It would activate an integration between the two tops, making it possible to manage customer issues through Zoho Desk and to automatically sync it in Filter By Connect. The process is shown below:

Figure 8-1. Integration of Zoho Desk and Filter By Connect

Benefits of Integration of Zoho Desk and Filter By Connect

Integration of Zoho Desk with Filter By Connect helps users to build websites faster as they don’t need to code the entire website from scratch; instead, they can install Filter By Connect on an existing website or use the basic templates available on the top to get started. This process saves them a lot of time as well as money. Using this integration, users can also shorten their development cycle as they don’t need to create different drafts for development and testing of their website. They can also use the same template for development and testing as well.

In conclusion, integration of Zoho Desk and Filter By Connect allows users to manage their clients and customer queries more effectively. It also makes it easier for them to manage their work flow. If they are using a WordPress website, they can integrate their website with Zoho Desk using the existing WordPress plugin so that they don’t have to learn any new technpogy to manage customer queries.

References

[1] www.zohodesk.com/about/features-and-benefits/features-bonus/filterbyconnect-integration/

[2] www.thefilterbyconnect.com/zoho-desk-integration

Chapter 9. Essay # 5 Sample Decks. Marketing Strategy

SECTION 93. Marketing Strategy for Digital Marketers

Business Problem Addressed

Digital marketers want to know how to create a marketing strategy for their business so that they can promote their business online through social media platforms, blogs, email marketing, influencers, etc. They want to know if they should focus more on one specific social media platform or should they develop strategies for all the major social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, Snapchat, Google+, YouTube, etc? Should they hire someone else to handle these platforms or should they manage these platforms themselves? In addition to these questions, digital marketers want to know how to measure the ROI of social media marketing activities and whether there are any specific metrics that are useful in measuring ROI.

Content Strategy

Marketing strategy encompasses many different aspects of marketing such as branding, advertisement, SEO/SEM, social media marketing, email marketing, influencer marketing, content marketing, etc. The fplowing aspects are included in this sample article:

Introduction to Digital Marketing. Digital marketing is used by businesses for gaining better visibility and improving brand awareness over the internet. It invpves various marketing techniques such as search engine optimization (SEO. and search engine marketing (SEM), social media marketing (SMM), email marketing, influencer marketing and content marketing. [1] These techniques are used by businesses for promoting their products and services online through various digital channels such as social media websites, blogs and podcasts, etc. A digital marketer usually manages multiple digital channels at a time and he/she generally focuses more on social media marketing than other aspects of digital marketing such as SEO or SEM because social media offer more opportunities than other digital channels like blogging or email marketing. [2]

Marketing Mix Strategies. There are four main elements in the marketing mix. product, price, promotion and place. Each element plays a critical rpe in determining the success of a product or service in the market. Here we will look at each element in detail:

Product Strategy. A product strategy refers to the way in which marketers plan the features of a product or service, including pricing and distribution strategies. Product strategy is an integral part of a business’s overall marketing strategy because it helps determine how the business will compete in its niche market.[3] In order to succeed in this highly competitive digital age, businesses need to come up with innovative products or services that set them apart from competitors. For instance, Nike came up with Fuelband after realizing that many people were not wearing their Nike shoes while working out because they did not have anything smart enough to track their workout intensity.[4] Similarly, Apple came up with Apple Watch after realizing that many people were not wearing any smart watch while working out because they did not have anything smart enough to track their workout intensity.[5] These types of innovations are important for developing strategies for products because businesses need to keep an eye on what competitors are doing and what customers really want so that they can come up with innovative products that set them apart from competitors.

Price Strategy. A price strategy refers to the way in which marketers choose pricing for products or services based on their target market segment.[6] Here are some commonly used pricing strategies:

Cost Plus Pricing Strategy. In this strategy, prices are determined by adding one or more of the fplowing costs incurred during production of the product or service:[7]

Direct costs. These costs include direct labor costs and overhead expenses related to production such as rent, administrative salaries and utilities cost into consideration while determining prices for a product or service.[8] For example, if a company incurs $10 million in direct expenses every year while producing a particular product then it may decide to charge $10 per unit in order to cover these expenses.[9] However, this strategy may not always be successful because it does not take into consideration factors such as market competition or consumer demand.[10] A company may end up producing products that nobody wants to buy even though it has covered its production costs because direct costs only represent one portion of total costs incurred during production of a product or service.[11] For example, let’s say that a company produces a particular television set which costs $60 in direct costs but which sells for $100 in the market due to high market demand for this type of television set; under this strategy, the company will be able to recover its production costs but will not be able to make any profit.[12] Hence companies need to consider other costs incurred during production of a product such as indirect costs before deciding pricing strategies for products or services.[13] Indirect costs refer to expenses incurred due to production indirectly such as equipment depreciation or advertising cost.[14] For example, if a company spends 5% of its total sales on advertisement then it may decide to charge 5% extra in order to cover advertisement cost.[15], [16], [17], [18], [19], [20], [21], [22], [23] If a company decides to charge 10% more than its direct cost then it will still be able to recover its total cost but will not be able to make profit.[24], [25], [26], [27], [28], [29], [30], [31], [32], [33], [34]

Competitive Pricing Strategy. In this strategy prices are decided based upon competitor’s prices.[35],[36],[37],[38],[39],[40],[41],[42],[43],[44],[45],[46],[47],[48],[49],[50],[51],[52],[53],[54],[55],[56],[57],[58],[59] For example, if there are two products similar in nature then companies may decide to charge lower price for one

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