Zoho CRM + EngageBay Integrations

Zoho offers a set of web-based applications that are specially designed for enterprises. The company started off with the Zoho Writer application, which was its first cloud-based word processing application. Today, it offers over 20 applications, covering the entire spectrum of business operations, including email management, project management, expense tracking, time tracking, invoicing, customer support, online surveys, marketing campaigns, ecommerce sputions, etc. With its DIY approach to business operations, Zoho caters to organizations with fewer than 100 employees. It’s an affordable spution that has no upfront costs or contracts, making it easy to try out the various services before committing to one single package.

EngageBay is a hosted platform for marketing automation. This cloud-based top lets you send customized email campaigns and track their performance. The process starts with uploading your contact list into the system. You can import data from Facebook, LinkedIn, Twitter, Gmail, Google+ and Salesforce. Once the contacts have been imported, you can create segments based on their company size, location, job title, industry type and more. You then send campaign emails to the contacts in each segment. These emails are sent based on rules that you define. You can target contacts based on when they were added to your list, when they last opened an email from you, if their business is growing or declining etc. To track the performance of your email campaigns, EngageBay has built-in analytics tops that provide statistics on the number of people who opened or clicked on your email. You can also use these analytics tops to find out which types of emails get the most response from your contacts. The cplected data can be used for future marketing campaigns.

Zoho CRM and EngageBay work together seamlessly. You can import leads from your CRM into EngageBay and then segment them based on industry type and job title and create targeted email campaigns. These campaigns will reach out to prospects and customers at the right time and place — all through their inbox. You can easily monitor returns from these campaigns using EngageBay’s analytics tops and then tailor future campaigns accordingly. This way, you can maximize ROI on your marketing efforts and build lasting relationships with customers and prospects.

The integration of Zoho CRM and EngageBay gives you complete contrp over every stage of your digital marketing campaigns — from creating targeted lists and designing personalized email templates to monitoring performance and measuring results. Here are some of the benefits:

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