YouTube + Nutshell Integrations

YouTube is a video-sharing website where users can upload, view and share videos. Nutshell is an online legal services company providing legal information on various types of legal matters. Both companies have some things in common, for example, they are both based in California, United States. YouTube’s parent company is Google Inc. which was founded by three Stanford University students Larry Page, Sergey Brin and Eric Schmidt in 1998. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim. Similarly, the core members of Nutshell are John Suh, Matt LePree and Calvin Chin.

YouTube and Nutshell both have different functions, however, they can be combined to provide their customers with more information about their topics. The integration of the two companies will enable them to reach new customers through this partnership. This integration will also help the companies to increase their market share in terms of business.

Firstly, YouTube can benefit from integration with Nutshell in terms of marketing. As it is well known that YouTube is mainly used for posting videos on its website. Therefore, YouTube can use Nutshell’s services in order to capture the target audience. For example, when you try to find out more information regarding insurance or medical insurance you can go to YouTube and search for ‘equity life insurance’, ‘medical insurance’ or ‘insurance in California’ in order to get started with your research. If you are not satisfied with the content which you get form YouTube, then you can go to Nutshell website and perform a search. For example, if you want to contact an attorney who is specialized in insurance law, then you can do it through Nutshell. Moreover, if you need any other assistance relating to insurance, then you can ask Nutshell’s legal professionals for assistance.

Secondly, the integration of YouTube and Nutshell will also benefit YouTube in terms of increasing its business. As most people use YouTube for entertainment purposes; therefore, they will prefer reading the information related to the law provided by Nutshell rather than going to a lawyer’s office. For instance, you may be watching a video on YouTube and suddenly want to know more information about a particular subject. In such a case you can simply go to Nutshell website and perform a search using the subject which you want to know more about. You will be able to find all kinds of information regarding that specific topic. The reason why people will prefer reading the information provided by Nutshell rather than going to a lawyer’s office for consultation is that they will be able to view the information as long as they want as well as save time and money which they will have to spend during the consultation process.

Similarly, Nutshell will also benefit from integrating with YouTube as it will help them to expand their target audience. Nutshell mainly provides legal information on various legal issues such as divorce law, family law, bankruptcy law and so on. Moreover, it also provides free legal advice from lawyers through phone calls or emails. However, there are many people who are not interested in receiving free legal advice from lawyers and cannot afford paying a lot of money for consultation because of their financial difficulties. In such a case they will prefer going to YouTube because they can watch videos for free and learn more about different legal issues without having to make calls or sending emails to lawyers and also save time and money which they would have spent on consultation at a lawyer’s office. Therefore, integrating YouTube and Nutshell will attract customers who were not interested in using Nutshell’s services previously as well as those who cannot afford spending lots of money on consultation at a lawyer’s office. Furthermore, integrating YouTube and Nutshell will also lead to increase in their market share as well as their profits as they will be able to capture new customers as well as increase the number of customers who use their services every day.

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