We'll send you an email when the integration is ready and keep you informed on all the latest Connect updates.
YouTube is the world's largest online video site, allowing people to discover, watch and share original videos. It's also home to your favorite music, shows, movies and more.
Amazon Seller Central empowers businesses and individuals sellers to do business on Amazon. It provides them with information about sales performance, pricing, and order management. Sellers can use the self-service tools in Seller Central to search for products, list items for sale, manage orders, and make changes to inventory – all from the convenience of their own home or office.Amazon Seller Central Integrations
It's easy to connect YouTube + Amazon Seller Central without coding knowledge. Start creating your own business flow.
Trigger when a new video is uploaded by a specific YouTube username.
Trigger when a new video is uploaded that matches a specific search string.
Trigger when a new video is published to a specific YouTube channel.
Trigger when a new video is added to a specific playlist. Note does not work for your 'watch later' playlist.
Triggers when a new order is created.
Post a video to your channel.
YouTube and Amazon Seller Central are two of the most popular and powerful online platforms, which are used for online streaming and e-commerce respectively. Integration of these two platforms has a significant influence on the business performance and brand development of the companies. The integration is both positive and negative.
Integration of YouTube and Amazon Seller Central gives the businesses a lot of benefits. On the other hand, some disadvantages also come along with integration. In this part, I will discuss both the advantages and disadvantages of integrating YouTube and Amazon Seller Central.
Integration of these two platforms brings a lot of benefits to the businesses by introducing them to the potential customers. The brands get an opportunity to expand their reach to a wide range of audience. According to a research report, in 2017, around 2 billion hours of videos were watched daily on YouTube. Thus, it is possible to promote an e-commerce product on YouTube by uploading a short video that explains the features, benefits and uses of the products. This strategy helps in increasing sales. Moreover, Amazon Seller Central also has millions of users. Businesses can easily promote their products on Amazon as well.
Integration of YouTube and Amazon Seller Central is beneficial for both the platforms as well as the users. First, it is beneficial for YouTube and Amazon as it has increased their advertising revenue substantially. It is beneficial for YouTube as they do not need to invest much in marketing their business on television or outdoor advertisement due to this integration. This integration has helped YouTube to sell more digital products like music, movies, games and so on and make more profits from them. According to a survey conducted in 2016, about half of the online shoppers use YouTube for online shopping. This shows how effective integration can be for businesses.
Next, it is beneficial for the users as they get satisfied by having access to both online shopping and online streaming services under one roof. For example, if you want to shop for shoes, you can visit YouTube where you can find all kinds of shoes from different brands and then you can buy those shoes from Amazon or any other e-commerce website at a cheaper price. Another benefit is it gives an opportunity to the businesses to reduce costs related to advertising media such as television or print advertisements. Thirdly, there is an advantage for the users as they get a choice between internet and television based advertisements. This integration increases the number of views of both the platforms which helps them to develop brands through advertising media. The viewers engage in watching videos that are uploaded on YouTube while ordering products on Amazon Seller Central. Fourthly, there is an advantage for the businesses in terms of reaching potential customers located in different regions across the globe as each platform has its own regional presence. For example, a brand can upload a video about its product on YouTube India platform where it can reach Indian customers only and make them aware about its product and service offerings. Alternatively, it can also create a new branding campaign through which it can sell its products on Amazon India platform where it can reach Indian customers as well as those across other countries like America, Australia, Japan and so on. Fifthly, both the platforms have gained from this integration in terms of getting more users within a short time span. Both the platforms have got hundred million subscribers each within ten years since their launch which shows how quickly they have grown in terms of attracting new customers. This makes it easier for them to develop their brands through their social media platforms like Instagram or Facebook. Sixthly, this integration helps in increasing sales as it gives an opportunity to the customers to buy products from one platform while watching videos uploaded on another platform. For example, if someone wants to buy a particular dress but they do not know anything about that brand, they can watch its video on YouTube first before buying it from Amazon or any other e-commerce website at a cheaper price than he/she could get from physical stores. Seventhly, this integration helps in reducing costs associated with advertising as fewer amount of money will be spent by businesses on outdoor advertisement campaigns as compared with traditional media like television commercials or print advertisements. Furthermore, integration between these two platforms is beneficial for businesses that have their e-commerce website as well as their official website because they have an opportunity to advertise their products through one platform while accessing content related to another platform available under one roof thus saving time and effort required for creating multiple websites. Last but not least, this integration helps in building customer loyalty as customers feel comfortable buying products from one platform after viewing videos uploaded by another platform about those products. For example, someone loves watching a particular TV show every evening but he/she also loves listening to music every morning; thus, he/she may want to buy one album because he/she likes one song played on that album which was aired during a certain episode on that TV show. In this case, integration between YouTube and Amazon Seller Central helps customers build customer loyalty towards both the platforms simultaneously.
The process to integrate YouTube and Amazon Seller Central may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.