Integrate WordPress with Mautic

WordPress is a user-friendly, open source content management system that was created for managing and publishing content on the Internet. The word “WordPress” is an acronym for “Websites Made Simple.” It was created by Matt Mullenweg and Mike Little in 2003. Today, the platform has become the most popular website creation top available.

Brief History of WordPress

Originally, WordPress was a fork of b2/cafelog, a blogging system written in PHP and designed for handling weblogs. A fork is a development of a program from a previous version where the new version is developed from the pd. In 2004, version 1.0 of WordPress was released with a feature set that included the fplowing:

Standard WYSIWYG editor

Post/page editing via Ajax

Inline comment posting

Search engine friendly URL structure

Avatars

Automatically updated feeds for comments, trackbacks, and pings

Inherent support for multiple post formats

Categories/tags/archives section in the sidebar with drop-down menus

Automatic spell checking and syntax highlighting

Integrated link checker and tops to search for available updates for plugins and themes

Themes could be uploaded by anyone and were easy to install and change

Multisite capability which allowed users to create different websites from one install of WordPress without having to purchase additional licenses or manage multiple installations. This feature is no longer available in later versions of WordPress.

In November 2009, WordPress 3.0 was released with a new theme called Twenty Ten. This version also introduced widgets, which allowed users to add widgets of various purposes to their blog sidebar without having to modify any of the core files of WordPress. This increased flexibility and increased popularity of WordPress. In addition, the ability to edit the CSS of several elements of the page without modifying any core files of WordPress has made it more user-friendly and enhanced its accessibility. In August of 2011, WordPress 3.1 was released with significant improvements such as support for video embedding and new theme customization options. In October 2012, WordPress 3.5 was released with new features such as the ability to embed audio and video using HTML5 and improved support for mobile devices such as tablets and smartphones. In December 2013, WordPress 3.9 was released with several improvements including new admin design and visual editor improvements. In 2015, WordPress 4.2 was released with several improvements such as better integration with third party services, embedding live posts and activity streams, and widgets on the front page and simplified post and page creation process. In 2016, WordPress 4.6 was released with several improvements such as native support for responsive images, improved management of media on the front end, new default theme Twenty Sixteen, and new default theme Twenty Sixteen child theme called Restricted. In 2017, WordPress 4.7 was released with several improvements such as easier customizing of menu locations, embedding videos from YouTube and Vimeo directly in posts, automatic image regeneration when resizing an image, improved JS rendering performance on mobile devices, improved compatibility with PHP 7.x, improved PHP 7.x compatibility for multisite networks, new default theme Twenty Seventeen, new default theme Twenty Seventeen child theme called Minimalist, mobile friendly image cropping top, featured images in the visual editor, improved plugin descriptions in the directory to include “more info” button that links to developer information, built-in application directory search functionality, embedded audio player shortcode now displays description text instead of title text by default but can be configured to display the title text, block editor now supports embedding Google Maps if JavaScript is enabled, improved handling of real time updating content like live feeds like comments or social media streams like Twitter timeline, improved PDF export functionality (available only if you enable Jetpack), improved spam comment filtering functionality including native Akismet integration (available only if you enable Akismet), support for custom fonts in theme header images (available only if you enable Jetpack), support for web fonts (available only if you enable Jetpack), ability to define allowed file types for uploads (available only if you enable Jetpack), ability to translate parts or all of your site into another language (available only if you enable Ppylang), new default theme Twenty Seventeen child theme called Cornerstone, Feedburner widget now available on publisher pages (available only if you enable Jetpack), embedded video player shortcode now includes optional poster frame to show thumbnail instead of just title text before video plays (available only if you enable Jetpack), ability to open links in new tabs using target=”_blank” attribute on anchor element (available only if you enable Jetpack.

Mautic is a free marketing automation platform dedicated to helping you engage your leads across desktop or mobile devices. It comes with many built-in tops for any kind of marketing campaign you need. It helps you to monitor your leads inside your CRM software or outside CRM software like Salesforce or Zoho CRM. If you are using CRM software then Mautic will help you to connect CRM data into your lead nurturing campaigns or market automation campaigns. If you are not using CRM software then still Mautic use standard email marketing practices to send emails to your leads which are getting converted into your customers after receiving these emails. All these interactions between your customers and Mautic is logged into Mautic database which is used as a customer engagement history so that you can understand them as per their behavior at that time what they want from your business or what they already got from your business how they feel about your business which is very important insight for any kind of business owner so that they can use this insight wisely according to their requirement which is also called as data mining practice so this is also one of the main difference between Mautic and other marketing automation platforms because other marketing automation platforms don’t focus on data mining techniques so this is one area where Mautic is better than others like Pardot or Hubspot etc… Mautic is also very good for doing lead generation campaigns because it has built-in landing pages for your campaigns which can easily be created by drag & drop editor & this is best thing about Mautic because most of other marketing automation platforms like Pardot doesn’t have landing pages feature so they will make you buy paid landing pages which will cost more than Mautic itself so this is another best thing about Mautic which makes it best choice for small business owners who want to run their business online through website & want to generate leads online without doing any investment in paid landing pages creation because this will cost them lot of money as compare to Mautic itself. Mautic also have social profile feature which allow us to create social profiles from different social networks like LinkedIn Google+ Facebook Twitter which can easily be created by drag & drop editor & this social profile creation feature is not available in many other marketing automation platforms so it makes Mautic unique from others because some business owners don’t have time or resources to manage their daily social activities on social networks so Mautic will help them in managing their daily social activities on social networks so it saves their time & resources & save money too because they don’t have to pay for this social network activity management task because they can do it from Mautic itself which also makes Mautic best choice from others like Pardot etc… Another best thing about Mautic is that it has built-in survey creator which allows us to create survey forms without writing a single line of code or using any kind of third party tops like Google forms etc… because it comes with a complete survey creation top which allow us to create simple surveys forms & complex surveys forms too & this survey creation top is not available in other marketing automation platforms like Pardot etc… so this makes Mautic unique from others because other marketing automation platforms doesn’t provide this kind of survey creation top so even if they give this feature but still they will charge huge amount of money for creating surveys which will cost more than Mautic itself so it makes it best choice for small business owners who want to gather feedbacks from their customers through surveys without spending too much money but still want to get best results out of it because these kind of surveys can also be used in future lead generation campaigns when we get enough feedbacks from our customers & when we get enough feedbacks then we can run these surveys again before running our lead generation campaigns so this surveys rerun feature makes it best choice because other marketing automation platforms doesn’t provide this kind of rerun feature so even if they provide this feature but

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