Integrate WHMCS with Google Ads

WHMCS

WHMCS is a software which allows you to create and operate your own billing company. It is a web-based application, and it is easy to install and configure. It can be installed on your server or on your client’s server. It supports multiple languages and currencies.

Google Ads

Google Ads is a platform that helps you to manage your online advertising campaigns. You just need to pay for the ads that were seen by users. It has many features such as:

• Automated bidding – It adjusts your bids automatically so you don’t have to worry about changing the bids manually every day.
• Negative keywords – You can use them to prevent your ads from showing to certain audiences. For example, if you sell only fashion clothes, you can add negative keywords such as “formal wear”, “casual wear”, etc. to prevent your ads from showing to those fashion products that are not related to your business.
• Targeting – You can target people based on their location, language, device, time of day, day of week, etc.

Integration of WHMCS and Google Ads

You can integrate these two platforms because they both offer billing services. When a customer pays you with a credit card for a service, Google Ads can charge the credit card automatically without any human intervention. Furthermore, WHMCS can send you an email notification when someone has paid for a service using Google Ads. So, you just need to check the email from WHMCS and approve the payment from Google Ads. In this case, you don’t have to leave your desk just to check the payment details.

Benefits of Integration of WHMCS and Google Ads

There are many benefits of integrating these two platforms:

• Improves Customer Experience – When a customer pays for a service through a billing company, he expects a confirmation email from the billing company within a few minutes after making a payment. If he doesn’t get that email for some reason, he may think that his payment did not go through or it did go through normally but no one got his payment information. So, he will contact the billing company to ask for the status of his order. However, if the billing company is integrated with Google Ads, he will get an email shortly after he has paid so he can be assured that his payment went through successfully. Moreover, if the billing company sends him an email with all the necessary payment information linked to his Google Ads account, he does not have to contact the billing company again if there are any problems with his payment. He can spve the problem himself right away by checking it on Google Ads. Therefore, integrating WHMCS with Google Ads improves customer experience by ensuring that customers receive all the necessary information promptly.
• Improves Internal Communication – WHMCS is used by many different individuals in a billing company such as administrators, sales representatives, technicians, accountants, etc. If the billing company does not have an integration between WHMCS and Google Ads, it might happen that one of them needs information about a specific invoice but they cannot find it because another staff member already deleted it from their computer without telling anyone about it. But when WHMCS is integrated with Google Ads, everyone can access the relevant information about each invoice in real time so they do not need to waste time looking for it in different computers or storage devices in the office. Once again, this system enhances internal communication in the billing company because all employees will know what is going on with each invoice in real time even if they are working in different locations across the world.
• Improves Accounting System – If you want to keep track of how much money comes into your business and how much money goes out of it every month, you must set up an accounting system so you can quickly tell if there are any problems in your business. The integration of WHMCS and Google Ads makes it easier for you to keep track of your income and expenses in real time because they work together like a double-entry accounting system. One example is that when someone pays for a service using Google Ads, your bank account will be credited automatically with the same amount of money at the same time; this means you can see both events in real time on your accounting system without having to wait for any confirmation email from your billing company or Google Ads. Then you can compare these two events with each other to make sure they match with each other (they should match. This way, you can quickly see whether there is any problem in your business or not without spending too much time on data analysis or manual data entry.

The process to integrate WHMCS and Google Ads may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.