Vimeo + Woodpecker.co Integrations

Vimeo is a video-sharing website that allows users to upload, share and view videos. The videos can be viewed on the website or downloaded to be viewed offline. Videos on Vimeo are independent from the main site and offer more features and functionality than those available on the main site (Woodpecker, 2018.

Vimeo was launched in 2004 and has expanded significantly since its inception. In 2012, the company was acquired by Barry Diller’s IAC/InterActiveCorp (NASDAQ:IACI. for $5 million (Woodpecker, 2018.

Woodpecker.co is a user-generated video platform that was released in 2017. It is built with the intention of giving users contrp over their own videos and content. The company was founded by James Heckman and David Coulter and is located in New York City (Woodpecker, 2018.

Integration of Vimeo and Woodpecker.co would benefit both companies due to the fact that they both have different approaches to video sharing and creation. They also have different target markets but still manage to attract similar audiences. For example, Vimeo has a much larger user base than Woodpecker.co, but Woodpecker users tend to be more active on the site and produce higher quality content. Combining the two platforms could allow both companies to capitalize on their strengths and fill a niche that is profitable for both companies.

Woodpecker.co does not allow for many monetization options for users, but it does allow users to make money from their videos through ads from brands they choose to work with. The company has been described as a “micro-influencer network” as they help smaller creators make money from their videos without having to worry about the complications of creating a powerful brand identity before attracting an audience (Woodpecker, 2018. Additionally, Woodpecker.co allows users to create videos on demand for brands and media publishers. This function would be a great addition to Vimeo’s platform as it would give them a way to monetize through branded content and media partnerships.

Vimeo’s current model invpves charging users a monthly fee of $4.99 for exclusive content from major brands using the site as a platform for branded content. This is a win-win situation for both brands and Vimeo as brands get free content from Vimeo while Vimeo gets exclusive content from major brands (Woodpecker, 2018. This model would be easy to integrate into Woodpecker’s business model as well, especially since Woodpecker currently charges advertisers $350 per 30-second video created by the user (Woodpecker, 2018.

Integrating Vimeo and Woodpecker.co would benefit both companies because it would allow each platform to fulfill what it does best while simultaneously allowing brands to better connect with their consumers through their videos (Woodpecker, 2018. Integrating the two platforms would also allow for more monetization options for both users and brands which would ultimately serve each company better than if they were separate entities competing for the same audience. Another benefit would be that integrating Vimeo’s platform with Woodpecker’s platform could potentially reduce barriers for entry for new users who do not want to commit to the $4.99 monthly fee that comes with using Vimeo’s current platform (Woodpecker, 2018. Users could pay less money for using Woodpecker’s platform because they could use it for free instead of paying $4.99 every month just to use it one time. While this could also be viewed as a negative because it could deter users from subscribing to Vimeo once they realize they can use Woodpecker for free, this could also become a way for Vimeo to keep up with its competitors like YouTube because many other video-sharing sites are free or have free applications similar to Woodpecker (Woodpecker, 2018.

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