Vimeo + Vend Integrations

Vimeo is a video sharing website that allows users to upload, share and view videos. It was launched in November 2004 by Jakob Lodwick and Zach Klein. It was acquired by IAC/InterActiveCorp on June 11, 2007. Vimeo was founded as a platform for independent filmmakers, videographers and producers to show their work to the world. This site allows only people who have paid a fee to upload videos.

Vend is an online e-commerce platform that enables small business owners to create a web presence for their business. Vend offers a variety of tops for creating a professional looking website, setting up a Facebook page, creating a blog and a wishlist. Vend does not charge a set-up fee or monthly fees for its e-commerce services, but it charges the business owners an amount for each sale made through their site. The company was started in January 2010 by Oren Michels and Guy Rosenbaum, and it currently has an office in Tel Aviv, Israel as well as New York City, New York.

Integration of Vimeo and Vend will be beneficial for both companies. Vimeo receives more exposure and Vend gets more customers. Although integration will mean additional expenses for both companies, there will be enough benefits to help them afford it. Vend and Vimeo will both acquire new customers if they integrate. As their customer base increases, Vend and Vimeo will generate more revenue from the sale of goods and the creation of new accounts. Vend’s customer base will include clients from around the world (Vimeo users come from all over the world. This will be beneficial because Vend can increase its product offerings and territories. Vend also gains access to Vimeo’s marketing team and resources to help promote its products. Vimeo can benefit from Vend’s marketing team and resources as well as their expertise in the e-commerce industry.

Integration of Vimeo and Vend will be beneficial to both organizations because they will gain access to each other’s services, while remaining independent entities with separate identities. Also, integration will increase sales for both companies. If the two companies integrate, Vend will gain access to additional services including Vimeo’s marketing team’s expertise in social media management, which will help Vend sell more products through the website. On the other hand, Vimeo will gain access to additional services including Vend’s marketing team’s ability to sell products on different platforms including the web, mobile devices, Facebook, etc. Integration of the two companies will give them access to each other’s clients so they can attract new clients while maintaining their own identities. The companies will also save money on overhead costs by using each other’s resources. For example, Vimeo can use some of Vend’s office space, while Vend can use some of Vimeo’s office space.

Vimeo has been successful in attracting users who are interested in watching videos uploaded by independent filmmakers, videographers and producers. Many of these users are also interested in buying products through e-commerce sites such as Amazon and eBay (or sites like Vend. However, most of these users do not want to buy items through websites like Amazon or eBay because they prefer purchasing items directly from the manufacturer or artist themselves. Also, many small businesses want an easy way to manage their e-commerce websites without having to pay high fees; however, if they wish to set-up an e-commerce website they find it difficult without assistance from somebody with experience in setting up websites like Amazon or eBay (or sites like Vend. Due to these reasons many small businesses use platforms like Amazon or eBay (or sites like Vend. because they are easier; however, they really do not want to use them because they feel the need to maintain their identity instead of selling their items through one of these big marketplaces. If Vend can convince these businesses that they can manage their e-commerce website with their assistance using their own brand name instead of using one synonymous with Amazon or eBay (or sites like Vend), then they may be able to get these clients to start using their services instead of Amazon or eBay (or sites like Vend. If this happens then businesses which would otherwise use Amazon or eBay (or sites like Vend. may start using Vend instead because it is less expensive than Amazon or eBay (or sites like Vend. In turn, this will decrease sales for Amazon or eBay (or sites like Vend. Therefore integration of Vimeo and Vend into one entity may be beneficial to both parties because it would increase sales for both companies.

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