Vimeo + ShipRocket Integrations

Vimeo is a platform for "creating, sharing and discovering videos" (Vimeo, 2018. founded in 2004 by members of the filmmaking community. As of today, Vimeo hosts over 1 million videos and is owned by IAC (InterActiveCorp), which also owns other successful internet brands such as Match.com and OK Cupid.

ShipRocket is a logistics company that specializes in shipping and freight forwarding for small business owners and eCommerce companies. Its main focus is on small and medium-sized businesses, and it offers the ability to ship to almost every country in the world. ShipRocket offers its services via its website, application, and email.

ShipRocket has integrated with Vimeo so that all of its users are able to use their accounts to post videos they have created/uploaded on their YouTube channel directly to their ShipRocket account. This allows for seamless sharing of videos among all of the user's social media platforms. It is also more convenient for the user because he/she does not have to upload his/her videos to multiple locations on different websites. The user can now upload his/her videos directly from his/her phone or computer. This integration allows ShipRocket to give its users an easier way to share their videos with their business networks and customers, which helps increase their brand awareness.

This integration benefits ShipRocket in three ways:

• Increased Brand Awareness - As stated previously, this integration allows ShipRocket's users the ability to share the videos they have created on their YouTube channel on their ShipRocket account. When a customer views these videos on the ShipRocket website, they are able to see the logo of ShipRocket on the video itself. Therefore, since the logo of ShipRocket is visible on all of the user's videos, it allows ShipRocket to gain brand awareness among its target audience, small business owners and eCommerce companies, without having to spend any money on advertising. This helps increase ShipRocket's revenues through increased brand awareness among its target audience. By providing this service to its users on Vimeo without charging them any additional fees, it allows ShipRocket to gain brand recognition with its target audience while also increasing its revenues by increasing its market share on Vimeo.
• Free Service for Users - This integration allows ShipRocket to provide its users with a free service for uploading their videos on their website without paying any additional fees. It allows them the opportunity to save money that would normally be spent on uploading their videos on multiple social media sites. By utilizing this integration, ShipRocket is able to attract more customers since it allows them to save money by not having to pay for video uploads on multiple platforms. By saving money, the user is more likely to continue using this service thus increasing ShipRocket's revenues.
• More Efficient Customer Service - By integrating with Vimeo, ShipRocket is able to provide its customers with an easier way to share their videos among their social media platforms. This integration allows ShipRocket to help its customers advertise their business online through video sharing which ultimately increases their customer satisfaction. By giving their customers an easier way to share their videos, it helps increase the amount of exposure that each video has thus allowing for greater exposure of the company's name. With increased exposure, it gives ShipRocket an opportunity to get more customers thus increasing its revenues.

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