Integrate Vimeo with LinkedIn

Vimeo is a video sharing platform that was founded in 2004. It is the fourth most-visited site in the United States and the seventh most-visited website in the world (Alexa, 2017. It allows users to watch and share videos through its website, mobile apps, and media player. Although Vimeo is mainly used for business purposes, it also serves entertainment purposes. The company’s mission statement is “Connecting people with their passions and communities through great videos and projects” (Vimeo, 2017.

LinkedIn, a social network for professionals, was founded in 2002. It is the fifth most-visited site in the United States and the 20th most visited website in the world (Alexa, 2017. It allows users to create profiles and connect with other professionals in order to learn new skills, find jobs, and build connections. The company’s mission statement is “Connecting the world’s professionals to make them more productive and successful” (LinkedIn, 2017.

Vimeo and LinkedIn would benefit from integration because they both serve professional and entertainment purposes. Vimeo’s main focus is on improving the creative process for its users. Its purpose is to allow people to express themselves through video. Integration between Vimeo and LinkedIn would allow users on both sites to connect more easily with others who have similar professional interests. For example, a user on LinkedIn could make a connection with a user on Vimeo who has a similar job title or interest in a particular industry. A user on Vimeo could also connect more easily with a person that he or she had met at a networking event or a person that he or she had interviewed for a job. By integrating their platforms, Vimeo and LinkedIn would be able to serve their users better by making it easier for them to meet other people with similar professional interests.

Integration of Vimeo and LinkedIn would benefit both companies by allowing them to serve their users better. By connecting people with similar professional interests, Vimeo and LinkedIn would be helping both companies achieve their missions statements. Some benefits of integration of these two platforms include increased user engagement, increased brand awareness, and increased revenue. Increased user engagement would help both companies improve their websites by giving users more reasons to use their websites or mobile apps on a regular basis. Increased brand awareness would allow both companies to reach a larger audience of potential customers. Increased revenue could be achieved by increased user engagement and increased brand awareness which would lead to an increase in purchases from either company. Integration of these two platforms would also benefit both companies by allowing them to use each other’s resources. For example, Vimeo could use LinkedIn’s database of resumes, which consists of hundreds of millions of resumes from around the world (LinkedIn, 2017), to suggest possible connections to users based on shared connections or job titles. Integration between these two companies could also allow them to provide a better service to their users by combining their databases for more accurate search results.

In conclusion, integration of Vimeo and LinkedIn would benefit both companies by allowing them to serve their users better as well as benefiting each other as well as themselves as separate companies. In addition, integration of these two platforms would help improve communication between businesses and consumers because it would allow them to easily connect with each other through common professional interests. In addition, it would also help businesses learn more about their target audience by allowing them to gain a larger audience through a larger pop of common professional interests.

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