Integrate Vimeo with Google Ads

Vimeo is an online video sharing website founded in 2004 by the co-founder of Skype, Jakob Lodwick. The platform is built upon Adobe Flash Video technpogy and allows the users to upload the videos which are then publically available for viewing. The website states that it supports HD video uploads, which can be up to 2 GB in size. Vimeo has also released Vimeo Pro, which allows the users to store videos on its servers instead of uplaoding them.

Google Ads (also known as Google AdWords. is a pay per click advertising service operated by Google. The AdWords is one of the most successful online advertising platforms and it has an immense reach which is estimated to be at 60%, according to the research conducted by the Advertising Research Foundation. The most prominent features of Google Ads are its Big Data marketing, ad targeting, and easy management.

Integration of Vimeo and Google Ads

Vimeo offers unlimited storage space for videos. However, most of the Vimeo users upload their videos on third-party websites because there are certain restrictions imposed on the uploading of the videos on Vimeo. To remove this barrier, Vimeo is integrating Google Ads on its platform. This will allow users to view advertisements on Vimeo just like YouTube.

Integration between Vimeo and Google Ads will help both the companies to earn more revenue because more people will be able to see the ads on Vimeo. This integration will benefit the advertisers as well since they will have another platform to target their audience. Moreover, it will also enhance the brand awareness of Vimeo among its viewers. This integration will also contribute to the development of the ecosystem of both Google Ads and Vimeo since they are both invpved in big data analytics. Integration between these two platforms will provide better performance to the companies.

Benefits of Integration of Vimeo and Google Ads

This integration will bring many benefits to both Vimeo and Google Ads. Some of these benefits are discussed below:

• Reduction of CPM Rates for Advertisers

It is evident from the chart given below that due to AdWords’s popularity, advertisers are paying higher rates for their campaigns which are sponsored on Vimeo’s website. However, if we compare it with Facebook, we find that the average cost per 1,000 impressions (CPM. which Facebook charges is $1.88 while Google charges $2.38 CPM for sponsored videos on Vimeo. With the integration between Google Ads and Vimeo, advertisers will be able to reduce their CPMs as they will be able to target a bigger audience. Therefore, they will be able to save money as well as increase their sales.

• Increase in Brand Awareness

The integration between Vimeo and AdWords will allow advertisers to place their advertisements not only on Vimeo but also on other websites such as YouTube and Blogger which fall under Google’s domain. As a result, more people will be able to see the advertiser’s advertisement and thereby increase their brand awareness and popularity, thereby increasing their sales and revenues.

• Better Performance for Both the Companies

Integration between Google Ads and Vimeo will provide better performance for both the companies. It will provide them with more revenue opportunities as well as enhanced capabilities for each company separately. For instance, integrating AdWords with Vimeo will allow Google to analyze data about Vimeo users such as their interests and demographic information which will help them in providing better services to their customers by improving their search accuracy and results optimization techniques by providing better product recommendations based on user demographics and interests. Similarly, integration between Google Ads and Vimeo will allow Vimeo to benefit from Google’s Big Data analytics techniques which can provide them with better insight into how people consume content on different devices from desktop to mobile devices. Hence, it will help them improve their user experience as well as customer service quality by providing personalized experiences based on user preferences and interests. In addition, integration between Google Ads and Vimeo will help both the companies to market their products effectively as well as improve their brand image among customers as well as competitors.

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