Integrate Vimeo with Amazon Seller Central

Vimeo

Vimeo is a video sharing platform. It allows users to create, share and view videos, the company was launched in 2004. In 2007 it received a total funding of $10 million.[1]

Amazon Seller Central

Amazon Seller Central is a web service that enables developers and sellers to access Amazon marketplace to list products, track inventory, and manage sales. It also automates orders, pricing, payments and shipping. Sellers can access information about merchants and their business.[2]

Integration of Vimeo and Amazon Seller Central

Amazon Seller Central enables sellers to use Vimeo for the marketing purpose. The service provides an easy way to upload videos. It means that there is no need to spend a lot of time on creating a video from scratch. A seller can simply take a video from Vimeo and upload it to Amazon Seller Central. This will save the time and help to get more exposure for the product. According to the survey conducted by BigCommerce, 40% of consumers watch online videos before purchasing a product. So this integration will give sellers an opportunity to attract more customers.[3]

Benefits of Integration of Vimeo and Amazon Seller Central

• An increase in conversion rate. As mentioned above, the integration of Vimeo and Amazon Seller Central will help to increase the conversion rate of products. A seller can attract more customers by uploading various kinds of video content on Amazon Seller Central’s website. For example, he can upload customer testimonials, product reviews or any other kind of video content that is related to his product. So when a customer watches this content he will be convinced that the product is worth purchasing. 2. More exposure for the product. As previously mentioned, a customer can see videos uploaded on Amazon Seller Central’s website before making a purchase decision. This is one of the reasons why customer reviews and testimonials are very important for a seller. If a customer reads positive feedback about the product he will be more willing to purchase it. 3. A customer will be able to see more about the product. A customer does not have an access to all information about the product directly on Amazon Seller Central’s website. But if a seller uses Vimeo for uploading videos about his product it will be easier for the customer to find out all details about the product. 4. Videos can be used as marketing tops. If a seller wants to promote his product he can simply take any video from Vimeo and upload it on Amazon Seller Central’s website. This simple action will help him to reach more customers and get more exposure for the product. 5. A buyer can get a better understanding about the product. A buyer can easily get information about any product that he wants to purchase without reading comments or watching review videos on YouTube or another video streaming website. He can just visit Amazon Seller Central’s website and watch a video about the product. 6. It will help to increase market share. As previously mentioned, 40% of consumers watch online videos before purchasing a product so this integration will allow sellers to reach more customers and increase market share. 7. It saves time of sellers 8. It saves money because videos do not require any editing There are many benefits which sellers can get from integrating Vimeo with Amazon Seller Central but there are some disadvantages too. 1. Some people prefer to watch videos on YouTube because they are already familiar with this platform and they do not want to switch to another one. 2. Videos are not always available in high quality on Amazon Seller Central’s website because they have less bandwidth than YouTube or another video streaming platform so it could cause problems for some customers when they try to view them on their devices with slow connection speed or low internet connection speed. 3. Videos are not available in different languages unlike YouTube that has a mobile app with different languages. Conclusion Sales management seems like a challenging task for any business owner because it requires attention to detail and regular monitoring of business data in order to keep costs down, improve efficiency and maximize profits, using videos in this process is one of the best methods. Using Vimeo to integrate with Amazon Seller Central has many benefits but it also has some disadvantages which we discussed here.

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