Integrate Vend with Mautic

The Vend and Mautic integration allows data to flow freely between the two systems. Vend is a PIM (Point of Sale. software that helps you manage your inventory, orders, customers, etc. easily. It has POS (Point of Sale. features like inventory management, shipping and tracking, POS system, accounting, payrpl, etc.

Mautic is a marketing automation software which automates the process of lead management, emails, web forms, social media, etc. It can be integrated with over 60 tops including Salesforce, Hubspot, MailChimp, Appy Pie Connect, etc. Mautic also helps in improving customer engagement through automated message delivery. This integration ensures that you are always able to deliver the right message to the right people at the right time.

The integration of Vend and Mautic provides several benefits to an eCommerce store owner. Some of them are as fplows:

Free Data Flow between Vend and Mautic

There are several modules available in Vend which are not present in Mautic. Similarly, there are several functionalities in Mautic which are not available in Vend. However, the integration of the two platforms allows the data flow between them. Hence you can use all the features that are offered by either or both the systems without any restriction. The integration enables you to have access to your customer data from both Vend and Mautic easily. Moreover, you can export customer data from one system to the other easily whenever required. Since this integration allows free data flow between both the systems, you can easily leverage multiple channels to promote your business effectively.

Unified Customer Listing

Integration of Vend and Mautic enables you to have a single centralized customer list available in both systems. Therefore, you can easily see what your customers are buying on other websites as well. This information enables you to send targeted offers to your existing customers as well as attract new customers via other channels like email or social media. You can also use this information to understand what kind of offers they prefer and then tailor your offers accordingly. This also helps to create a stronger relationship with your existing customers by giving them personalized offers based on their buying preferences. This way you can retain more customers which ultimately increases your conversion rates.

Automated Lead Nurturing System

The integration of Vend and Mautic enables you to set up automated lead nurturing campaigns across multiple channels like email, text messages, Facebook messenger, Twitter DMs, etc. The integration automatically creates customer records in Mautic whenever there is a new purchase or signup on your website. This feature helps you to send out automated welcome emails or welcome series based on customer demographics or purchase history. For example, if a new customer purchases product A he will receive an email about product B while if he buys product B he will be sent an email about product C. These emails help you to convert more visitors into buyers because they feel special for receiving such personalized offers. These welcome series can be set up using various triggers like a date range, location range or category range. These welcome series can also be added as a sequence within a marketing automation campaign in Mautic so that they reach out to customers at the most appropriate time based on their behavior on your website. This automated lead nurturing method can be used for almost all kinds of marketing campaigns like welcome series, discount offers for repeat customers, product recommendations based on past purchase history, etc.

Apart from the benefits mentioned above there are several other advantages as far as your existing customers are concerned as well:

Effective Upselling Strategies

The Vend and Mautic integration enables you to run effective upselling campaigns across multiple channels. With this ability you can identify customer buying patterns and promote related products effectively at the point of purchase via a pop-up box or a banner ad on your website. This helps you to increase your average order value per customer as well as revenue per visitor by increasing the number of items being purchased per transaction from your store. Similarly if a customer has been viewing a product for a long time without buying it then it indicates that they might not be interested in that product anymore and they need to be redirected towards another product with a different offer. In such cases the pop-up box notifies them about some other relevant product without making them leave the website and thereby increasing their chances of converting into buyers. This way you can increase your conversion rates and average order values by offering relevant products at the right time and place. The first step towards improving these metrics is identifying customer buying patterns and then using those insights to run relevant campaigns across multiple channels. This ability is made possible by integration of Vend and Mautic which indicates what products customers like as well as when they like them based on their purchasing history as well as their browsing history on your website.

Leverage Social Media Presence Effectively

The functionality of social media sharing buttons has been incorporated in many eCommerce stores but most of them fail to generate traffic back to their website through these channels because they lack relevant and timely content for each campaign on social media channels like Facebook and Twitter. If your social media posts do not match with your latest offers then they might not convert into sales because most people do not want to share irrelevant content with their friends and family members on social media channels like Facebook and Twitter. However, with this integration you can leverage your social media presence effectively because it allows you to connect products that customers were browsing on your website with relevant products that they liked on Facebook or Twitter according to their purchase history or their browsing history on your website respectively. This way you can create effective social media campaigns by posting timely content that matches with your latest offers or promotions thereby increasing conversions significantly through these channels as well.

Although there are many other features which can be leveraged by integrating Vend and Mautic together but this post only focuses on the main benefits offered by these two platforms when integrated together in order to help eCommerce store owners in understanding how these two platforms work together in generating better results in terms of conversion rates and average order values for an eCommerce store owner.

The process to integrate 403 Forbidden and 403 Forbidden may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.