Integrate Twitter with Shipwire

Twitter?

Twitter is a social networking and microblogging website that enables users to send and read others’ messages (known as tweets), which are text-based posts of no more than 140 characters in length. A user can receive notifications of the message posted by his/her friends on his/her home page or via the Twitter website, instant messaging client or text message. (http://www.twitter.com/)

Shipwire?

Shipwire is an internet company that helps online retailers, such as Amazon, find and store inventory from various suppliers at one location, which reduces shipping costs for online sellers. The company manages e-commerce inventory for more than 3,000 brands (http://www.shipwire.com/)

Integration of Twitter and Shipwire

Integrating Shipwire and Twitter will provide benefits to both companies. For example, integrating these two websites gives both companies an opportunity to take advantage of the additional publicity caused by this integration. Benefits include the fplowing:

For Shipwire:

• The integration of Shipwire and Twitter will increase Shipwire’s publicity. This integration will allow Shipwire to create a buzz about their product in the market and the opportunities it provides online retailers. This publicity will in turn help them attract new customers. This is because the more people know about your product, the more likely they are to buy it.
• The integration of Shipwire and Twitter will also increase the customer base of Shipwire. This will be achieved because people who find out about Shipwire through Twitter might want to use Shipwire as well. If they do, then they will have to register on Shipwire as well. This will give them a chance to explore Shipwire’s products and services. If they like what they see, then they might buy something from Shipwire. This will give them an opportunity to try out Shipwire’s services and products first hand, and if they like it, they might become loyal customers of Shipwire.

For Twitter:

• The integration of Twitter and Shipwire will provide Twitter with new business opportunities. Since there are thousands of online retailers that currently use or plan to use Shipwire, the integration of these two websites will provide Twitter with more potential businesses to advertise their service on Twitter.
• The integration of Twitter and Shipwire will also increase the number of fplowers of Twitter through the promotion of the Twitter brand name (that is, if a website uses Twitter. This will be because once a person registers on a website that uses Twitter, he/she will have to register on Twitter as well and become a member of this website too. This means that he/she has just another reason to fplow Twitter on his/her account.

Benefits of Integration of Twitter and Shipwire

There are numerous benefits for both companies if they integrate their two websites into one big website – an integrated one. These benefits include the fplowing:

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