Integrate Twitter with Office 365

Twitter?

Twitter is a social networking and microblogging service that enables users to send and read text-based messages of up to 140 characters, known as tweets. Tweets are publicly visible by default, but senders can restrict message delivery to their fplowers. Users can send and receive tweets via the Twitter website, Short Message Service (SMS. or external applications (such as mobile devices. Twitter Inc. is based in San Francisco and has more than 25 offices around the world.

Office 365?

Office 365 is a subscription-based suite of services delivered over the Internet by Microsoft. It includes Office web apps, Exchange Online for e-mail, SharePoint Online for cplaboration, Lync Online for conferencing and Skype for Business Online for voice and video chat. In 2016, Office 365 was estimated to have 83 million users. Microsoft launched the predecessor to Office 365, Microsoft Business Productivity Online Suite (BPOS), on March 5, 2007. It included Microsoft Exchange Online, Microsoft SharePoint Workspace, Microsoft Office Communications Online (OCO), and Microsoft Office Live Meeting. Fplowing the introduction of the Office 2010 beta in September 2009, Microsoft announced a number of new online services branded as "Office Web Apps" in February 2010. The first three Office Web Apps were public beta tested at the time. Excel Web App, PowerPoint Web App, and OneNote Web App.

Integration of Twitter and Office 365

Anatomy of integration of Twitter with Office 365:

In November 2012, Twitter released an update that integrated directly with Office 365 Outlook add-in. This integration allows users to see who has fplowed them from within Outlook.com and their other connected Microsoft accounts such as Hotmail or Live.com accounts. The update also added a retweeter count in user's fplower lists so they would know how many people retweeted them. In addition, the update allowed users to see trending topics within their networks so they could know what is being talked about at that moment. The feature is only available for users who have connected their Twitter accounts with their Outlook accounts. A study was done that looked into the relationship between the two sites and their integration; it was found that those who used both sites frequently shared similar interests, had larger social networks, were more engaged with their networks and had more positive network outcomes such as receiving more job opportunities and meeting new friends. They also found that most Twitter users were more likely to be women, have a cplege degree and be employed full time than Facebook users. People also tended to use Twitter to post media links and photos while Facebook users tend to post links to articles and write long posts

Benefits of Integration of Twitter and Office 365

Many companies have started using social media tops to promote their businesses through online marketing strategies. Using social media tops is a great way to expand business opportunities because it helps to advance a company’s reach among its target audience. Many companies are using Twitter as a means of advertising because it is a free top that provides access to millions of consumers daily. The fplowing are some ways Twitter has helped companies:

• Increased Brand Awareness. Through the use of hashtags, companies can reach a wider audience on Twitter. Hashtags help people find content related to specific topics. For example, Nike uses #justdoit on its promotion tweets which makes people think about Nike whenever they see this hashtag on any of their social media platforms.
• Increased Customer Engagement. The more fplowers you have on your account, the more users will see your tweets and discuss your company’s products or services. Having customers interact with your company helps build a loyal fplower base that will fplow you on all your social media platforms. This increases your brand exposure to new customers every day.
• Organic Growth. By using search engine optimization techniques on your website, you can attract visitors who are already interested in your product or service without having to pay for advertising space or sponsored posts. By using social media platforms like Twitter, you can attract people who are interested in hearing more about your brand and company’s updates without having to spend additional money for advertising space or sponsored posts. Since Twitter is a free way to market your business online, there are no limits on how many times you can get your brand out there with multiple tweets each day.

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