Integrate Twitter with Microsoft Dynamics 365 Business Central

Twitter is a social networking site where users can share and discover what's happening right now (News, 2016. It allows the users to express themselves by posting messages, photos, videos, and links. These messages are called tweets and they are not limited to 140 characters. Twitter was launched in 2006 by Jack Dorsey, Biz Stone, and Evan Williams. Twitter is headquartered in San Francisco, California (Twitter, 2016.

Microsoft Dynamics 365 Business Central is a business management system for small to midsized companies. It helps these companies to manage their business activities in a more productive way. Microsoft Dynamics 365 Business Central is a cloud-based platform that integrates the business spution with other applications like Salesforce, Google Drive, Evernote etc. Microsoft Dynamics 365 Business Central can be accessed from any device at anytime. It supports social media integration so that the users can post their tweets on their profiles, blogs, Facebook pages or LinkedIn company pages (Microsoft Dynamics 365 Business Central, 2016.

Integration of Twitter and Microsoft Dynamics 365 Business Central

Integration of Twitter with Microsoft Dynamics 365 Business Central is possible by using the Social Listening feature of Microsoft Dynamics 365 Business Central. The social listening feature is used to track the conversations about the company in major social media channels like Twitter, Facebook, LinkedIn, YouTube etc. By tracking the tweets about the company in real time, it’s easy for the businesses to identify the issues of their customers and take appropriate actions to respve those issues. The companies can also use this feature to recognize the positive feedback about their products and services and reward the customers by giving them special offers. Companies can also use this feature to participate in relevant discussions about their industry and promote their brand image. Companies can also use this information to forecast the customer demand in advance and increase their sales (Microsoft Dynamics 365 Business Central, 2016.

Benefits of Integration of Twitter and Microsoft Dynamics 365 Business Central

Integration of Twitter with Microsoft Dynamics 365 Business Central has several benefits. Some of them are discussed below:

Companies can improve their productivity by using this feature because it helps them to identify the issues of their customers quickly. This means that companies can respve customer complaints in a more efficient manner. Companies can save money by using this feature because they can identify the potential buyers of their products through this feature before launching a new product in the market. Companies can create a strong relationship with their customers by sharing their news and announcements on this platform. This will make their customers feel valued which will result in increased sales and profits. Companies can reach out to their customers if there is a service issue by using this feature. They can send direct messages to these customers by using this feature. Thus companies can reduce costs of customer support as well as enhance customer loyalty. Companies can use this feature to participate in industry based discussions through tweets which will increase their credibility (Microsoft Dynamics 365 Business Central, 2016.

In conclusion, it is evident from the discussion above that integration of Microsoft Dynamics 365 Business Central with Twitter provides several advantages for companies. Therefore, it would be wise for every company to integrate Twitter with Microsoft Dynamics 365 Business Central at least for better customer support.

References

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