Twitter + Klaviyo Integrations

Twitter is a social media platform that allows users to send and read short text-based posts. Tweets are limited to 140 characters, although the service allows users to embed pictures and video into tweets. Users can fplow other users’ tweets and retweet or reply to them. Twitter also allows users to post unlisted tweets.

Klaviyo is an email marketing platform that integrates with various other SaaS (Software as a Service. platforms like Salesforce, Quickbooks, Shopify, NetSuite, Magento, Bigcommerce, Zendesk, WordPress, Google Analytics, Hubspot, Mailchimp, etc. It helps e-commerce merchants deliver tailored content to their customers via email. The goal of Klaviyo is to help e-commerce merchants retain their customers while increasing sales through targeted email campaigns.

Klaviyo has integrated with Twitter to provide its merchant customers with an option to create custom audiences from the Twitter data they have cplected. This information can be used for creating highly relevant email content. For example, if a merchant has created a custom audience of people who have visited his/her website but have yet to make a purchase, he or she could reach out to these prospects by sending them an email with a discount offer.

The integration will allow Klaviyo’s customers to create custom audiences based on user activity on Twitter. These audiences can then be used for creating highly relevant email campaigns. The traffic that Klaviyo sends to merchants’ websites will include a code called ‘Twitter ID’ in the URL. This code will help merchants track the performance of their campaigns.

• Custom Audiences will make it easy for e-commerce merchants to reach out to potential customers who are not yet aware of their products or services. The emails sent via Klaviyo will create awareness about the merchant’s brand and products among potential customers without making them feel like they are being spammed.
• By targeting the right audience in the right way at the right time, e-commerce merchants can increase revenue by converting their prospects into paying customers. While this process may require the creation of multiple email campaigns, each campaign will perform better than the previous one since it is being sent to an audience that is already aware of the brand. This will help the customer acquisition cost go down steadily over time.
• Due to integrations with various SaaS platforms, Klaviyo stores a vast amount of data about its users, which gives it the ability to create custom audiences based on different types of activities performed on these platforms. Merchants can choose to use this data for segmenting their existing audience into smaller groups depending on how they have interacted with the product or service. For example, they can divide people who have purchased a product into different groups based on what they bought, when they bought it etc. This ability makes Klaviyo an extremely powerful top for e-commerce merchants who are looking to increase their profits by reaching out to more customers in a more effective way.

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