Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as “tweets”. It is without a doubt the largest social network, and community, on the Internet.
Klaviyo is the all-in-one email marketing platform for eCommerce. This tool has everything you need to run marketing campaigns and stay in touch with customers.
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Triggers every time the specified user likes a tweet.
Triggers every time you create a new tweet.
Triggers whenever your chosen user gets a new follower.
Triggers whenever you gain a new follower.
Triggers from mention of search term in a specific geo location.
Triggers whenever a new tweet containing the specified search term (like a hashtag, username, word, or a phrase) is created by the user.
Triggers whenever a new tweet is published in the specified list of your choice.
Triggers every time a specific user tweets.
Triggers on a new event for any metric.
Creates a member.
A user is added to one of your lists.
Includes an image in the tweet.
Composes a tweet.
Creates a member.
Adds a new subscriber to a list you specify. Profiles are single or double opted in based on the list's settings.
Updates an existing subscriber.
Twitter is a social media platform that allows users to send and read short text-based posts. Tweets are limited to 140 characters, although the service allows users to embed pictures and video into tweets. Users can fplow other users’ tweets and retweet or reply to them. Twitter also allows users to post unlisted tweets.
Klaviyo is an email marketing platform that integrates with various other SaaS (Software as a Service. platforms like Salesforce, Quickbooks, Shopify, NetSuite, Magento, Bigcommerce, Zendesk, WordPress, Google Analytics, Hubspot, Mailchimp, etc. It helps e-commerce merchants deliver tailored content to their customers via email. The goal of Klaviyo is to help e-commerce merchants retain their customers while increasing sales through targeted email campaigns.
Klaviyo has integrated with Twitter to provide its merchant customers with an option to create custom audiences from the Twitter data they have cplected. This information can be used for creating highly relevant email content. For example, if a merchant has created a custom audience of people who have visited his/her website but have yet to make a purchase, he or she could reach out to these prospects by sending them an email with a discount offer.
The integration will allow Klaviyo’s customers to create custom audiences based on user activity on Twitter. These audiences can then be used for creating highly relevant email campaigns. The traffic that Klaviyo sends to merchants’ websites will include a code called ‘Twitter ID’ in the URL. This code will help merchants track the performance of their campaigns.
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