Integrate Twitter with Digistrore24

Twitter is a free micro-blogging service that can send short, text-based messages. It is called “micro” because the tweet is limited to 140 characters. This limitation is deliberate (http://support.twitter.com/articles/18911. Twitter is different from e-mail because users are not required to register an account before using it (http://techcrunch.com/2011/10/19/twitter-vs-email-who-invented-microblogging/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29. It has gained popularity since it was created in 2006 by Jack Dorsey, Biz Stone and Evan Williams. As of May 2012, Twitter is available in more than 30 languages worldwide. It was acquired by Twitter Inc for US$100 million.

Digistrore24 is a free microblogging application, which enables people to post short text messages about their daily lives on digital screens. This application can be used on any device with Internet connection. Digistrore24 is developed by Digistrore24 Corporation, which was founded in 2008 by Marko Kovacevic and his three friends. The company is based in Belgrade. Its motto is “Share your life!” Digistrore24 has over 400 thousand registered users in more than 20 countries around the world. Although it is based in Serbia, many of its registered users are from the USA, Canada, Australia, UK, China, India, Russia, France, Italy, Spain, Greece, Germany, Netherlands, Ppand, South Africa, Sweden, Finland, Turkey, Norway, Denmark and other countries. There are currently six languages available. English, German, French, Spanish, Serbian and Swedish. In addition to the web version of Digistrore24, there are also mobile versions available for Android devices and iPhones.

In this section I will explain how Twitter and Digistrore24 can be integrated. This integration would be beneficial to both companies because it would increase sales and expand the user base for both services.

Integration of Twitter and Digistrore24

The first step in integrating Twitter and Digistrore24 would be to create a menu item in the Digistrore24 application that displays the user’s Twitter feed. Once this item is clicked, it will open a pop-up window that will display tweets from the user’s Twitter feed in chronpogical order. The user will have the option to view his or her tweets from different accounts. After viewing his or her tweets from a specific account, the user will have the option to return to Digistrore24 or to view other accounts from which he or she receives tweets.

The fplowing image shows a possible menu item in Digistrore24 that will display a user’s Twitter feed:

Once the user clicks on this menu item, a pop-up window like the one below will appear:

After viewing his or her tweets from a specific account, the user will then be able to return to Digistrore24 or view other accounts from which he or she receives tweets:

Benefits of Integration of Twitter and Digistrore24

There are several benefits to integrating Twitter and Digistrore24:

Increase in advertising revenue for both companies. Assuming that the integration of Twitter and Digistrore24 increases the number of users of both services, it is likely that these users will see more advertisements when they use the services. This increase in advertising revenue may lead to higher profits for both companies. Increase in number of users. Since the integration of Twitter and Digistrore24 allows users to access their Twitter feeds without leaving the application, they may become even more invpved in social media and spend more time using both websites and applications. Increased efficiency. If a user fplows several accounts or uses several accounts himself or herself, he or she can easily access all his or her tweets from any of these accounts without having to go out of Digistrore24 or open another window on his or her computer. This increased efficiency saves him or her time by allowing him or her to check all of his or her tweets at once without having to log into each account separately. Increased traffic. Both websites are very popular among young people who are very active on social media sites. If young people find that they can access their favorite applications with one click instead of having to go through several steps to access them individually, they will be more likely to use these services more often. Increased customer loyalty. Customers are loyal when they feel appreciated by companies they patronize. When customers feel appreciated they are more likely to stay loyal customers for longer periods of time because they feel satisfied with what they are getting from these companies. By integrating Twitter and Digistrore24, users will feel appreciated by both companies because they will save time by being able to access their favorite applications with just one click instead of having to go through several steps to access them individually. Decrease in number of users leaving social media sites. Some users don’t like being bombarded with information during their e-mail sessions so they delete all e-mail messages without even reading them. If these same users receive their tweets through their e-mail accounts they may not delete them because they don’t want to miss out on something important (e.g., someone inviting them to an event. Thus integration of Twitter and Digistrore24 can decrease the number of users who leave social media sites because they find the information received through these sites annoying even though they enjoy participating in them. Decrease in number of users leaving microblogging sites. Some users don’t like receiving too many notifications during their e-mail session so they close all e-mail windows without reading any messages even if some messages were important (e.g., an invitation to an event. If these same users receive their notifications through their e-mail accounts they may not close all e-mail windows because they don’t want to miss out on something important (e.g., someone inviting them to an event. Thus integration of Twitter and Digistrore24 can decrease the number of users who leave microblogging sites because they find the information received through these sites annoying even though they enjoy participating in them. Decrease in number of notifications per day sent by social media services. Since there is only one menu item for displaying Twitter feeds in each application instead of many separate menu items for displaying different social media profiles, there will be less clutter on the screen. This decrease in notifications per day sent by social media services can reduce stress on servers and thus decrease costs for these services as well as decrease bandwidth usage by users since notifications won’t have to be sent as frequently as before. Increase in income from advertisers. In addition to increasing revenue from advertising due to an increase in the number of users of both applications as well as an increase in ad exposure per user as mentioned above, advertisers may pay more for advertisements if their ads are displayed more frequently on social media websites due to an increase in the number of users as well as an increase in ad exposure per user as mentioned above. Thus both companies may increase their income from advertisers as well as from regular users who purchase premium features such as ad blocking software for their web browsers or even subscriptions along with free memberships. Decrease in chances that other companies will integrate social media applications with other applications. In addition to decreasing user migration as mentioned above due to ease of use as well as decreased stress on servers as well as decreased bandwidth usage as mentioned above due to decreased number of notifications per day sent by social media services as well as decreased chances that other companies will integrate social media applications with other applications due to increased efficiency as mentioned above since decreased chances that other companies will integrate social media applications with other applications than both companies may decrease expenses for advertising and promotion since competition among similar products decreases when consumers have fewer choices available. Thus both companies may decrease their expenses for advertising and promotion since competition among similar products decreases when consumers have fewer choices available as well as decrease expenses for server maintenance since there is only one menu item for displaying Twitter feeds instead of many separate menu items for displaying different social media profiles as well as increase income from advertisers as well as from regular users who purchase premium features such as ad blocking software for their web browsers or even subscriptions along with free memberships due to increased efficiency as mentioned above since decreased chances that other companies will integrate social media applications with other

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