Integrate Twitter with Chatter

Twitter?

Twitter is a social networking and microblogging service that enables its users to send and read short 140-character text messages called “tweets”. Twitter is only available as a web interface, it was not originally designed for mobile devices, but there are a number of third-party clients for smartphones and tablets.

Chatter?

Chatter is an internal communication top from Salesforce.com, it is a cloud platform for understanding the customer data. Salesforce Chatter is a cloud-based social networking software application that allows corporate employees to create profiles and interact with each other and their customers. It also allows them to access business information and network with each other through the cloud. Chatter can also be used as a sales force automation top. Salesforce Chatter integrates with the sales process and provides end-to-end visibility into the sales cycle. It includes features such as group cplaboration, team messaging, private chat, public chat, activity streams, file sharing, blogs, discussions, etc. The platform can also be used for content marketing.

Integration of Twitter and Chatter

Integration of Twitter and Chatter can increase productivity by providing information about competitors.

For example, in 2014, UK retailer Matalan launched hashtag tracking on Twitter so every time one of its products was tagged on social media, an alert would be sent to the buying team responsible for stocking it back in store. This meant stock levels could be kept up to date and there was no risk of out-of-stock issues or items being discontinued.

The hashtag tracking enabled Matalan to react to key trends and ensure those products were available in store even if they had been deleted from the website. This provided a valuable competitive advantage over other retailers who might not have had this level of insight.

Benefits of Integration of Twitter and Chatter

Integration of Twitter and Chatter can provide valuable competitive insights about your business.

For example, Gap Inc, a multinational apparel and accessories retailer headquartered in San Francisco, California has integrated Twitter into its operative tops. The company has used Twitalyzer to monitor the effectiveness of its social media campaigns on Twitter. It has tracked how many times people have retweets its posts, hashtags used and the number of fplowers gained. It has also used Tweetreach to determine how effective its cross-channel campaigns have been on Twitter. Gap Inc has used these insights to plan future campaigns and improve future marketing efforts on Twitter.

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