Twitch + Sina Weibo Integrations

I.1 Origin of Twitch and Sina Weibo

I.2 Twitch?

I.3 Sina Weibo?

The integration of Twitch and Sina Weibo is beneficial for the development of both platforms and also for the development of the internet industry in China. First, it makes it easy for Chinese netizens to access Twitch. Second, it helps to further develop the streaming culture in China. Third, it helps to promote the popularity of e-sports in China, which is beneficial for the development of the business of electronic sports games in China.

II.1 Integration of Twitch and Sina Weibo

After the integration of Twitch and Sina Weibo, users can easily access Twitch through Sina Weibo and integrate various functions, such as broadcasting and live commentary, with Sina Weibo. It promotes the popularity of none-streaming content and increases the number of viewers who watch non-streaming content on Sina Weibo. There are more opportunities for Sina Weibo to earn from advertising when there are more people watching professional gamers’ live streams on Sina Weibo. In addition, e-sports become a main topic in the media when more people watch e-sports on Sina Weibo. At the same time, Sina Weibo can attract more users who have a strong interest in e-sports through its integration with Twitch.

II.2 Benefits of Integration of Twitch and Sina Weibo

First, it makes it easy for Chinese netizens to access Twitch. Previously, Chinese netizens could only access Twitch through virtual private network (VPN. However, since Twitch is now integrated with Sina Weibo, no VPN is needed anymore to access Twitch anymore because it is already part of the platform for many Chinese netizens. In other words, integration makes it easier for Chinese netizens to access foreign contents without going through VPNs. This is useful in order to spve the problem that some contents cannot be accessed in China due to censorship by the government. It can also make it easier for users to stream online games to a much larger audience, which is helpful for them to gain money from live streaming their games or live commentary on their games. The second benefit is that it makes it easier for users to broadcast something they want to show to other people on Sina Weibo. They can just use their cellphones or any other hardware devices with built-in cameras to broadcast whatever they want to show to other people via live streaming on Sina Weibo. It does not need professional equipment like studio cameras or microphones because users can just use their cellphones to broadcast whatever they want to show via live streaming on Sina Weibo. It also does not need professional skills like using professional broadcasting software like OBS or XSplit because all users need to do is just open live streaming page on Sina Weibo, log in with their account information, and start broadcasting whatever they want to show via live streaming on Sina Weibo. The third benefit is that it can further develop the streaming culture in China. Users can easily access all kinds of streaming contents on Sina Weibo without having to install different apps like Youtube or Steam; thus, they can get used to streaming contents easily and quickly. Furthermore, there will be more choices for viewers because they can choose what kind of streaming contents they want to watch on Sina Weibo instead of using Youtube or Steam. Thus, this will promote the development of the streaming culture in China. The fourth benefit is that it helps promote the popularity of e-sports in China, which is beneficial for the development of the business of electronic sports games in China. More e-sports fans will know about the existence of e-sports once they start watching e-sports via live streaming on Sina Weibo because there are so many professional gamers streaming their games via live streaming on Sina Weibo every day. This will be helpful in promoting the popularity of e-sports in China. More e-sports fans will also be willing to play e-sports once they realize how fun e-sports are after watching professional gamers play live on Sina Weibo because they will understand why people are willing to pay lots of money to watch professionals play via live streaming on Sina Weibo every day even though they are not playing themselves. Meanwhile, more e-sports fans will also be interested in developing their own skills in playing e-sports after watching professional gamers play live on Sina Weibo because they will understand why people are willing to spend lots of time practicing their skills in playing e-sports after watching professional gamers play live on Sina Weibo every day even though they are not professional gamers themselves. Lastly, more e-sports fans will be interested in playing different games after watching professional gamers play different games on Sina Weibo because they will understand why people are willing to spend lots of time learning different games after watching professional gamers play different games on Sina Weibo every day even though they are not professional gamers themselves.

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