Twitch + ProfitWell Integrations

Seamus O’ Reilly, the co-founder of Twitch.tv which is a live streaming video platform for gamers, was believed to have found the company in 2011 after working for some years at Justin.tv where he became very familiar with live streaming videos. Twitch which was named Justin.tv at the beginning was started by Justin Kan who was the founder of Justin.tv. Seamus O’ Reilly also served as the COO of Twitch before joining Y Combinator for his new startup called Altitude Games where he served as CEO for about 6 months before he decided to rejoin Twitch. The company raised $35 million in Series B funding in 2012 from Bessemer Venture Partners, Alsop Louie Partners and WestSummit Capital although it had received its initial funding from Y Combinator earlier in 2011.

The company went on further to raise another $20 million in Series C funding in 2014 which was led by Thrive Capital and completed by existing investors Bessemer Venture Partners, Alsop Louie Partners and WestSummit Capital. In 2016, Twitch announced that they would be accepting Bitcoin as a payment method for their premium services and subsequently received an additional $10 million in Series D funding from Vy Capital after raising $15 million in Series E funding from Tiger Global Management and other existing investors. This year, the company has already raised $150 million which is the highest amount raised by any gaming company as it aims to compete against Google’s YouTube Gaming and Facebook’s Facebook Live.

Twitch is a live streaming platform that allows users to stream live games as well as other digital content such as creative and artistic content, music and even talk shows and podcasts which is termed as “IRL” (In Real Life. The company has over 100 million monthly active users and is estimated to have 1 million streamers per month which makes Twitch the largest online social community for gamers. According to Twitch, 67% of its users are aged between 18 and 24 years and 98% of which are male.

Integration of Twitch and ProfitWell

ProfitWell is a software that allows companies to see how they are performing against their competitors through financial metrics such as “customer lifetime value, customer acquisition cost, churn rate, lifetime value, average revenue per user, customer lifetime value among others”. By integrating ProfitWell with Twitch, companies will be able to see their customers which they have acquired through Twitch live videos and will also be able to monitor their performance through real-time reports on how they are doing as compared to their competitors as well as be able to set goals for their business growth. In addition to this integration, Twitch users will be able to track their income from the various videos they have been uploading on twitch as well as compare their income from Twitch with those from other platforms such as YouTube where they can upload their videos for streaming purposes.

Benefits of Integration of Twitch and ProfitWell

According to a research conducted by Newzoo, gaming industry is expected to grow substantially to up to $180 billion by 2020 from $101 billion in 2017 driven by the rapid growth of the eSports market. This rapid growth will open up new opportunities for Twitch streamers who create content on Twitch channels attracting millions of viewers every day. Other than sponsorship deals made between streamers and companies who want to advertise on Twitch channels, many Twitch streamers have been earning from advertising deals made directly with Twitch. Since Twitch has been integrated with ProfitWell, it means that these Twitch streamers will now be able to track their performance with regards to the popularity of their streams via ProfitWell which will help them determine how much they need to charge their sponsors or advertisers based on their performance.

This integration will also benefit many game publishers who use Twitch for marketing purposes. Game publishers using Twitch will be able to access reports which show them how their performance with regards to increasing awareness about their games via Twitch live streams among viewers compared with other game publishers through tops like ProfitWell. All these reports can be accessed through ProfitWell dashboards which will make the process easier for game publishers to make informed decisions on how they can improve their game marketing strategies through Twitch which is particularly useful when they consider advertising budgets allocated to different channels on Twitch.

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