Tumblr is a popular microblogging and social networking platform that lets you effortlessly post text, photos, quotes, links, music, and videos from your desktop and mobile devices. It is a great choice for people who want to join a large community.
Sympla is a comprehensive ticketing and registration platform for all types of events, including concerts, parties, courses, congresses, sporting activities, religious, gourmet, and many others.Sympla Integrations
It's easy to connect Tumblr + Sympla without coding knowledge. Start creating your own business flow.
Triggers whenever you 'like' a post on Tumblr.
Triggers when a new post is added by someone you follow on Tumblr.
Triggers when a new post is created in a specific blog you own.
Triggers when a new event is created in your Sympla account.
Creates a new link post.
Creates a new quote post.
Creates a new text post.
The phrase ‘social networking’, when used in the general sense, refers to a variety of ways in which groups of people are able to connect with each other over the Internet. Social networking has become an increasingly important phenomenon on the Internet, where it has proven highly effective at connecting people who would otherwise never meet. The Internet is full of social networking services, ranging from the relatively mainstream Facebook and Twitter, to the more specialized Myspace.com and LinkedIn.
The most recent addition to the social networking phenomenon is Tumblr. Tumblr is a web-based microblogging service that allows users to post text, images, audio or video onto their own blog posts. Tumblr is extremely popular with young adults across the world. It is especially popular in the United States, where it was launched in 2007 by David Karp, a 22 year pd New York University drop-out. It has proved so successful that Yahoo!, which bought the service in 2013 for $1.1 billion, stated that Tumblr drove more referral traffic than Google+, YouTube and LinkedIn combined. This statistic alone demonstrates the huge potential for social networking sites on the Internet.
This article will argue that Sympla should integrate its services with Tumblr.
The rationale behind the integration of Tumblr with Sympla is twofpd. Firstly, it would provide Sympla with an additional source of advertising revenue. Until now, Sympla was unable to offer advertising space on its network of websites; however, by integrating its services with Tumblr, Sympla could allow advertisers to place ads on its network of websites in order to reach the large number of young adult users of Tumblr. As well as this, there is also potential for Sympla to make money through sharing its advertising revenues with the owners of Tumblr (although this may not be possible due to Yahoo! already owning Tumblr.
Secondly, there is enormous potential for Sympla to benefit from integration with Tumblr through increased traffic on its network of websites. Integration of Tumblr into Sympla would mean that all sites within Sympla’s network automatically become accessible via the Tumblr dashboard. This would mean that users of Tumblr could automatically access any website within Sympla’s network without having to visit multiple websites separately. This would significantly improve the ease of use of Sympla’s network of websites for users of Tumblr.
However, it can be argued that integration of Tumblr into Sympla’s network would be problematic in some ways for both companies. In particular, it can be argued that many users of Sympla’s network would be reluctant to integrate their accounts with a new social networking site such as Tumblr. Many people have been using their accounts on Sympla’s network for years and will therefore be unlikely to want to change any part of their online experience. Furthermore, many users of Sympla’s network are also uncomfortable with sharing their personal information with third parties such as social networking sites. This means that Sympla would likely face a backlash from its existing userbase if it forced them to integrate their accounts with Tumblr without offering them a choice in the matter.
In addition to this, integration of Tumblr into Sympla’s network could cause problems for Yahoo! The company has been struggling financially since being bought by Verizon earlier this year and there have been rumours circulating that Verizon intends to sell off Yahoo!’s various businesses including Tumblr. If the purchase did not go through due to financial reasons then Yahoo! would be left with a large amount of debt that it would have difficulty paying off without the sale going through. Therefore, if Yahoo! did force its networks to integrate with Tumblr then it could have a negative impact on potential buyers such as Verizon and might prevent them from making a bid for Yahoo!.
In conclusion, it can be argued that Sympla should integrate its services with Tumblr in order to obtain an additional source of advertising revenue and to increase traffic on its network of websites. However, this would be problematic for both companies and might even prevent Verizon from purchasing Yahoo!
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