Integrate Textline with Facebook Page

Textline

Textline is a telephone helpline that provides information and counselling to students for various problems. Textline was launched in May 2007 by National University of Singapore Students’ Union (NUSSU. NUSSU stated that, “Textline aims to provide a quick and easy way for students to seek help and advice from the service provider”. It can be accessed via SMS or phone calls. However, it only accepts text messages during working hours.

Facebook Page

Facebook Page is a business page created by Textline. It has over 20,000 likes and several posts. There are 4 posts related to mental health and wellbeing, including one on depression and another on suicide prevention. Textline also posts announcements and news about the services they provide.

Integration of Textline and Facebook Page

Textline is an online service provided by NUSSU to students for them to seek help. It is a simple service with 0800 numbers, which students can call or SMS during working hours. Students can also access the website or download the app. For the integration of Textline and Facebook Page, Textline should add a status update on their Facebook Page while updating their official website. As we all know, Facebook is a social networking site where people post updates and photos regarding their daily lives or just for fun. Moreover, Facebook is a perfect platform for businesses to expand their operation and expand their market through the use of Facebook Page and Facebook Ads. In this case, Textline can make use of Facebook Page to promote their services to students who have not been aware of the existence of the helpline. Besides, there will be more accessibility to reach out to more students. In addition, students will get to know more about the services provided by Textline through the updates posted on Facebook Page. On the other hand, Facebook Page is a place for people to connect to each other and share different kinds of content. This might be a good platform to link to other social media platforms or even a hotline service like Textline. The integration of both services will allow more people to be exposed to the helpline and even become a fplower on Facebook Page. Moreover, this will lead them to visit the website of Textline to learn more about the services provided by Textline. In addition, Facebook Page has a lot of features such as ‘like’, ‘comment’ and ‘share’ which will enable users to interact with each other while exchanging opinions. Furthermore, if users feel that they need any help from Textline, they can go directly to the website or download the app via Facebook Page. Therefore, Textline should consider integrating its services into Facebook Page so that more people will be exposed to it. This would be beneficial for both parties since more people would know about the existence of Textline through Facebook Page and more people would use their services via Facebook Page. Furthermore, there is currently no direct link between Textline and Facebook Page which will make it harder for people to find out about Textline through Facebook Page or vice versa. This would cause less exposure and possible lost of opportunities for both parties. By integrating their services into one platform, more people would learn about and use their services and gain more profit in return.

Benefits of Integration of Textline and Facebook Page

The integration of both services will bring benefits to both parties. For example, when users comment or share posts from Textline on Facebook Page, it will increase awareness about Textline among users who do not know much about it. Hence, when users need help from Textline, they will visit its official website or download its app directly from Facebook Page instead of using other methods such as calling or SMSing directly to Textline during working hours. This would save time and effort for users since they can directly take actions in order to get help via Facebook Page instead of going through other methods such as calling or SMSing which could save them time and effort when in urgent situations. In addition, this would enable users to reach out easily to Textline without having to switch between different platforms for getting help. This integration of both services would also give benefits for NUSSU since they would get more exposure from people who are not aware of their services through Facebook Page. It would also reduce unnecessary cost of advertising since they can make use of the power of social media channels by posting updates on Facebook Page instead of using traditional methods such as print media or radio advertisements. Moreover, this integration of services would also benefit for users since it provides convenience for them when they want to get help from Textline in urgent situations. It would also reduce possible inconveniences caused by calling or SMSing directly during working hours since they would have more options available on how they want to get help from Textline via Facebook Page or website or download its app directly on social media platforms such as Facebook or Instagram instead of being restricted by Textline’s working hours which are 9am-5pm on weekdays.

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